The company showcased applications of its ultra-low-power, thin form factor interactive printed graphics solutions and presented two of its developing partnerships in the retail sector.
NYRIW is produced by PSFK, an American retail research and strategy think-tank and media company that provides trends reports, innovation newsletters, consulting and workshops and on-demand research.
The NYRIW Demo Day allows start-ups and solutions providers in the retail and customer experience sectors to provide pitch presentations to the audience that mostly consists of executives from brands, retailers, agencies, tech firms, investors and the press.
“One of the big themes at Demo Day is exploring the creative industry of reinvention and Ynvisible does just that,” said Piers Fawks, CEO of PSFK.
At the NYIW Demo Day Event, Ynvisible presented the communication and consumer engagement power of interactive printed graphics in different areas of retail.
For the concept demonstrations, Ynvisible partnered with HappyOrNot Ltd. with HappyOrNot feedback smileys.
HappyOrNot’s systems are currently in use in 117 countries by more than 3,000 organizations, including many retail shops and restaurants.
It’s completely wireless, “press of a Smiley” feedback collection solution helps capture feedback from shoppers with its ease of use and approachability.
The two companies collaborated to showcase the potential of Ynvisible’s electrochromic (EC) display technology as an interactive, ultra-low-power, mass-producible visual indicator and feedback collection interface to HappyOrNot’s real-time customer and employee satisfaction feedback terminals.
“This printed electronics approach could open up major new avenues to deploy sensors collecting in-experience feedback,” said Sami Hero, chief operating officer of HappyOrNot.
“We see enormous potential in utilizing printed and flexible electronics – including our proprietary ultra-low-power EC technology – to expand HappyOrNot’s highly successful customer feedback system to an even greater number of locations, throughout different channels of retail and product usage,” said Jani-Mikael Kuusisto, CEO of Ynvisible.
Furthermore, at the show, Ynvisible announced its on-going client partnership with start-up company, Tagenea.
The innovative Spanish seed-stage technology company is planning and designing new types of labeling and signage solutions for retail applications.
Tagenea is combining Ynvisible’s electrochromic display technology to Tagenea’s product concepts expected to be available for piloting later this year.
Tagenea has been endorsed through various public support, including the NEOTEC program by CDTI, the European SmartEES initiative.
Also, Tagenea was chosen as the Best Business idea 2018 by Fomento de San Sebastián and is housed in the incubator of BIC Gipuzkoa.