CYNORA announced the appointment of former Samsung Display and LG Chem executive, Ok-Keun Song, Ph.D. as VP of Engineering. 

CYNORA is an emerging OLED materials leader with differentiated solutions to help display manufacturers unleash the full efficiency potential of next-generation OLED devices found in high-end smartphones, laptops, and other consumer electronics devices.

Dr. Song brings more than two decades of OLED technology and business management expertise to CYNORA, first as a principal researcher at Samsung Display, then as a leader at LG Chem’s OLED Materials Development Center in South Korea. 

During that time OLED technology transitioned from a transformative display concept to mass adoption for new-generation consumer electronics. Dr. Song applied his expertise at critical touchpoints in the development-to-production value chain as the technology became the preferred display for smartphones. 

At CYNORA, he’ll help drive the next technology leap for OLEDs with TADF-based materials innovation to further improve the efficiency, color and lifetime of OLED displays.

“Ok-Keun has a superb understanding of the OLED device—from the advanced materials to the mass-production systems and processes, and the exciting applications enabled by the display technology,” said Adam Kablanian, CEO at CYNORA. “His extensive knowledge of emitters and his work on device optimization in particular, as well as his broad network, will be invaluable as we deepen engagements with display manufacturing leaders in Korea and China.”

“It’s a thrill to join CYNORA,” said Dr. Song. “As I’ve watched their TADF-based platform evolve, I’m impressed by how their innovation model was influenced by a 'whole device' mentality. 

"For instance, development milestones at CYNORA aren’t just focused on producing novel, high-performance emitters; they’re tied to how efficiently customers can integrate the systems to differentiate and optimize their next-generation OLED devices," he continued. "This holistic innovation model was used to develop the company’s first product, the cyBlueBooster and it’s a critical pillar of the commercialization strategy for their TADF-based deep Green and deep Blue emitters.”