Printed Electronics Now staff11.06.20
Meyer Burger Technology Ltd appointed Moritz Borgmann as managing director of the newly founded Meyer Burger (Industries) GmbH as of Feb. 1, 2021.
This entity will manufacture the highly efficient heterojunction solar cells and SmartWire solar modules.
Borgmann will thus be responsible for the sales of solar modules, in addition to marketing, product management and business development.
His focus will be on establishing the new sales organization and executing Meyer Burger's strategy commercially to achieve the goals of its realignment from an equipment manufacturer to a solar cell and module manufacturer.
After starting his professional career in the semiconductor industry, he worked as a management consultant for many years.
As a partner of the Berlin-based cleantech consultancy Apricum, he supported well-known clients worldwide in the conceptual design of growth strategies and new business models as well as in M&A transactions with a focus on the photovoltaic industry.
In this function, he already advised Meyer Burger on the development and implementation of the new business strategy.
"We are very pleased to win Moritz Borgmann, an internationally experienced and recognized expert in the field of photovoltaics, for the transformation of Meyer Burger," CEO Gunter Erfurt said. "He is a perfect addition to our team. With his entrepreneurial spirit, he will make a decisive contribution to the successful strategic repositioning of Meyer Burger.”
