Anthony Locicero, Associate editor02.16.21
Checkpoint Systems collaborated with Madi Ventura, a brand in the market of dried fruit and nuts and dehydrated fruit.
Checkpoint developed a tailored solution that helps to protect the product without negatively impacting the customer’s shopping experience at the point of sale.
Small-sized, transparent packaging and made of a material that is difficult to be tampered with, as well as factoring in the product’s nutritional properties, were all aspects studied by Checkpoint during the initial phase of research until arriving at a definitive solution with Madi Ventura that fully meets the retailer needs.
“After a year of research, testing, and working together with Checkpoint, we have achieved an optimal result that allows us to maintain the efficiency of our production line, while simultaneously offering our retailers a product without any kind of aesthetic changes in relation to the original and, at the same time, providing reassurance to the consumer in that the pine nuts have not undergone any kind of organoleptic change and the pack continues to be suitable for contact with food," said Dr. Giuseppe Calvini, head of Production.
It was necessary in this case to adopt a solution that would comply with food certifications. This type of solution is directly integrated into the packaging. Following a period of testing, a tailored solution was finally found which enables Madi Ventura to operate without having to modify its current production process in any way.
“This solution makes sure the pine nuts are optimally protected, thus enabling large retailers to benefit from a gradual reduction in shrinkage, therefore guaranteeing the continued on-shelf availability of the product”, said Davide Raduazzo, Labels & Source Tagging manager Italy at Checkpoint Systems.
