Johnson Controls announced that it expanded its partnership with VSBLTY Groupe Technologies Corp. to further advance Sensormatic Solutions, its leading global retail solutions portfolio, to offer retailers the ability to increase consumer engagement at the point-of-purchase and discover demographic insights driving those purchase decisions.
“In today’s hyper-connected world, the most impactful customer experience is delivered by retailers who best understand and act on information about where, when, how and why engagement happens,” said Bjoern Petersen, president, Sensormatic Solutions. “The partnership with VSBLTY brings a new level of insights to Sensormatic to help retailers make better business decisions. By combining our retail analytics with their data, retailers will now have the necessary insight to impact marketing and operational efficiencies that help provide better in-store customer experiences, increase associate productivity, and provide opportunities to increase revenue.”
Sensormatic IQ, the new intelligent operating platform for retail, integrates the full Sensormatic Solutions portfolio, retailer, and third-party data sources, and it’s backed by a robust technology partner ecosystem, delivering predictive and prescriptive retail outcomes, according to Johnson Controls.
Integrating VSBLTY’s computer vision technology with Sensormatic IQ’s broad portfolio solutions provides retailers with enriched, actionable shopper demographic information to better understand the shopper engagement at the point of purchase, according to Johnson Controls.
Additionally, the partnership will help boost in-store sales through the delivery of context-sensitive, targeted advertising and promotional video content throughout the store and on digital displays, according to Johnson Controls.
As part of the partnership, VSBLTY and Sensormatic Solutions are rolling out two new products, Shopper Demographics and Shopper Views:
- Shopper Demographics: leverages camera and sensor technology with AI to accurately provide shopper demographics and sentiment analytics. The data can help retailers adapt the assortment and the point of sale activity, and evaluate how the marketing campaigns are performing to attract different shopper profiles into the stores;
- Shopper Views: uses edge and cloud-enabled AI techniques to bring brand messaging to life through targeted digital display content. When combined with a Content Management System (CMS), Shopper Views delivers custom-triggered content leveraging video, proximity-aware sensor technology and anonymized facial analytics to help enhance guest experiences while simultaneously revealing new analytics and actionable insights.
“Store as Media is a new, powerful advertising model for brands that now can inform and motivate consumers, using computer vision, right where and when purchase decisions are being made. Brands can use funds from their media budgets based on buying measurable impressions in-store that are far more valuable than traditional media vehicles,” said Jay Hutton, co-founder and CEO, VSBLTY. “The Store as Media model is the retail wave of the future. Our partnership with Sensormatic gives retailers a new revenue stream while increasing their understanding of customers’ shopping habits and demographic profiles.”
