06.28.22
Avery Dennison recently celebrated the opening of its ADX Lab at its Miamisburg campus in Ohio. This marks the first phase of Avery-Dennison’s multi-million-dollar investment in its Dayton area facility, announced earlier this year.
The ADX Lab is the home for design and innovation for on-garment branding in the United States. The new facility aims to showcase how Avery Dennison is using a unique combination of digital technology & sustainability to bridge the gap and connect the physical and digital worlds. The showcased products demonstrate practical solutions to support Avery Dennison customers in reaching sustainability targets. These lines also help ensure that Avery Dennison is on target with its goals.
For example, one Avery Dennison innovation uses smart technology in conjunction with sportswear team name & numbering, enabling consumers to use their smart phones to scan special shirt emblems or patches that unlock exclusive content including promotional offers and events.
The ADX Lab will empower Avery Dennison customers, including major performance brands and globally-famous sports teams and organizations, to better understand the technological potential of on-garment branding and apparel labels and tags, as well as offer the ability to drive personalization at scale.
Avery Dennison’s Embelex solutions suite also provides digitally-enabled physical embellishments. This includes the software and manufacturing capability to provide everything a brand or organization needs to celebrate itsname, personalize products in its ranges and create digital experiences to connect with consumers through on-garment branding.
“This high-tech playground is at the forefront of apparel and material design innovations, relevant to a future that will increasingly see a blend of the physical and digital worlds,” said Steve Mason, VP and GM, EMEA and Americas, RBIS, Avery Dennison. “Avery Dennison is trailblazing a new approach to apparel technologies directly meeting consumer and brand demands.”
Kyle Martino, sports TV host and former Major League Soccer player, spoke about the transformational nature of sport and its benefits to young people at the opening. Martino is also the founder of non-profit Over Under Initiative (OUI) which increases access to sport for the nation’s youth. Avery Dennison has presented Martino with a donation to support OUI’s Dayton multi-sport court conversion.
Speaking on the donation, Michael Barton, vice president and general manager, RBIS Apparel Solutions and chair of Avery Dennison’s North America Diversity, Equity & Inclusion Council, said, “Opening our new ADX Lab at our Ohio site demonstrates our continued commitment to the Ohio area. We believe in supporting the communities in which we live and work, and that’s why we are proud to support Over Under Initiative’s renovation of a local basketball court.”
Avery Dennison employs nearly 500 people at its Ohio campus located in Miamisburg.
The ADX Lab is the home for design and innovation for on-garment branding in the United States. The new facility aims to showcase how Avery Dennison is using a unique combination of digital technology & sustainability to bridge the gap and connect the physical and digital worlds. The showcased products demonstrate practical solutions to support Avery Dennison customers in reaching sustainability targets. These lines also help ensure that Avery Dennison is on target with its goals.
For example, one Avery Dennison innovation uses smart technology in conjunction with sportswear team name & numbering, enabling consumers to use their smart phones to scan special shirt emblems or patches that unlock exclusive content including promotional offers and events.
The ADX Lab will empower Avery Dennison customers, including major performance brands and globally-famous sports teams and organizations, to better understand the technological potential of on-garment branding and apparel labels and tags, as well as offer the ability to drive personalization at scale.
Avery Dennison’s Embelex solutions suite also provides digitally-enabled physical embellishments. This includes the software and manufacturing capability to provide everything a brand or organization needs to celebrate itsname, personalize products in its ranges and create digital experiences to connect with consumers through on-garment branding.
“This high-tech playground is at the forefront of apparel and material design innovations, relevant to a future that will increasingly see a blend of the physical and digital worlds,” said Steve Mason, VP and GM, EMEA and Americas, RBIS, Avery Dennison. “Avery Dennison is trailblazing a new approach to apparel technologies directly meeting consumer and brand demands.”
Kyle Martino, sports TV host and former Major League Soccer player, spoke about the transformational nature of sport and its benefits to young people at the opening. Martino is also the founder of non-profit Over Under Initiative (OUI) which increases access to sport for the nation’s youth. Avery Dennison has presented Martino with a donation to support OUI’s Dayton multi-sport court conversion.
Speaking on the donation, Michael Barton, vice president and general manager, RBIS Apparel Solutions and chair of Avery Dennison’s North America Diversity, Equity & Inclusion Council, said, “Opening our new ADX Lab at our Ohio site demonstrates our continued commitment to the Ohio area. We believe in supporting the communities in which we live and work, and that’s why we are proud to support Over Under Initiative’s renovation of a local basketball court.”
Avery Dennison employs nearly 500 people at its Ohio campus located in Miamisburg.
