11.22.22
payfree provides world cosmetic leader L'Oréal with its seamless checkout solution in their pop-up store on Königsallee in Düsseldorf. There, the company invites customers to test and shop a variety of fragrances and a range of make-up products.
Instead of queuing at checkout, customers purchase their selected products conveniently by passing them through a scanning unit, which automatically registers products via Radio Frequency Identification (RFID) tags. With payfree’s partner Avery Dennison, a leader in RFID labels, payfree showcases the first grab-and-go checkout in the beauty sector.
To meet the beauty industry’s special requirements, Avery Dennison has developed special-use RFID labels that are designed to address the specific characteristics of beauty products. Located in one of Germany’s most popular retail areas, the L’Oréal store is still open until Nov. 27.
payfree has already successfully implemented their grab-and-go checkout in other retail segments, such as apparel and merchandise for example at German football club Eintracht Frankfurt. Beauty products, however, are more challenging to tag than clothing: Liquids and metallic surfaces like foil packaging generally inhibit signal transfer during RFID communication.
Specialized in label development and manufacturing. Avery Dennison has mastered these challenges with beauty-ready RFID tags. It is the first company to offer an on-metal tag at a price that makes high-volume tagging feasible. The technology in use at the L'Oréal pop-up shop may pave the way for seamless checkouts not only in the beauty segment but also for appliances for food or convenience products.
“The beauty industry is undergoing drastic change. An increasing number of consumers find products online or on social media, buy them online and easily switch from one brand to another. Combining our advances in RFID technology with payfree’s know-how in RFID-based seamless checkouts, we can offer brands a unique solution to satisfy their customers and build brand loyalty,” said Uwe Hennig, director market development Apparel, Beauty & Food Intelligent Labels EMEA, Australia, and India at Avery Dennison.
“This pop-up shop is all about the immersive brand experience. Our goal is to excite our customers while providing a number of beauty and shopping services. We want our customers to have a rich, memorable shopping experience. payfree is the perfect partner to achieve that. Their checkout solution requires little space and integrates seamlessly in our store concept,” added Jonas Lischewski, brand director at L'Oréal Luxe.
Instead of queuing at checkout, customers purchase their selected products conveniently by passing them through a scanning unit, which automatically registers products via Radio Frequency Identification (RFID) tags. With payfree’s partner Avery Dennison, a leader in RFID labels, payfree showcases the first grab-and-go checkout in the beauty sector.
To meet the beauty industry’s special requirements, Avery Dennison has developed special-use RFID labels that are designed to address the specific characteristics of beauty products. Located in one of Germany’s most popular retail areas, the L’Oréal store is still open until Nov. 27.
payfree has already successfully implemented their grab-and-go checkout in other retail segments, such as apparel and merchandise for example at German football club Eintracht Frankfurt. Beauty products, however, are more challenging to tag than clothing: Liquids and metallic surfaces like foil packaging generally inhibit signal transfer during RFID communication.
Specialized in label development and manufacturing. Avery Dennison has mastered these challenges with beauty-ready RFID tags. It is the first company to offer an on-metal tag at a price that makes high-volume tagging feasible. The technology in use at the L'Oréal pop-up shop may pave the way for seamless checkouts not only in the beauty segment but also for appliances for food or convenience products.
“The beauty industry is undergoing drastic change. An increasing number of consumers find products online or on social media, buy them online and easily switch from one brand to another. Combining our advances in RFID technology with payfree’s know-how in RFID-based seamless checkouts, we can offer brands a unique solution to satisfy their customers and build brand loyalty,” said Uwe Hennig, director market development Apparel, Beauty & Food Intelligent Labels EMEA, Australia, and India at Avery Dennison.
“This pop-up shop is all about the immersive brand experience. Our goal is to excite our customers while providing a number of beauty and shopping services. We want our customers to have a rich, memorable shopping experience. payfree is the perfect partner to achieve that. Their checkout solution requires little space and integrates seamlessly in our store concept,” added Jonas Lischewski, brand director at L'Oréal Luxe.
