Dr Khasha Ghaffarzadeh, Head of Consulting, IDTechEx04.19.16
The OLED lighting technology faced a difficult challenge since the very beginning in the shape of inorganic LEDs. The challenge was that LED lighting got there first and leveraged its accumulated production experience to improve its performance and to reduce its costs. This in turn created a large gap between the two technologies that shows no signs of narrowing.
The OLED lighting industry generally had a confused commercialization strategy. The LED incumbents viewed OLED technology as a threat and as such invested only to hedge their bets. Some ignored the potential uniqueness of OLED lighting, trapping themselves in the rigid (glass-based) and/or high-power corner of the markets.
Unsurprisingly, all these led to failures and disillusionment. Many simply gave up and now few committed players remain. Most notable amongst them are LG Chem and Konica Minolta. Both are from Asia and both see in OLED lighting a way into the immense prize that is the lighting market.
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