Global swimwear company Khongboon Group announced the launch of a new women’s brand, Khongboon Activewear (KBA). In partnership with Smartrac and Blue Bite, a digital experience engine, the activewear line utilizes the latest NFC technology to deliver mobile engagements throughout the lifecycle of each item.
 
Each piece within the new collection is equipped with Smartrac’s Experiences solution, and embedded with the Smartrac’s Circus Dura NFC tag, featured by NXP’s NTAG 213 IC, under the KBA logo. Customers can tap the logo with any NFC-enabled device to receive a dynamic user experience powered by Blue Bite, which includes product information, collection look book, real-time social media feeds and a countdown to the next content update.
 
Upcoming releases include exclusive promotions and contextually-aware components, such as nearby gym locations, running paths and fitness tracking, for even more personalized journeys.
 
“We always aim to be on the forefront of quality and designs with our swimwear. Upon launching our new activewear line, we wanted to offer the best in technology, functions and quality – all in the same product. NFC technology fulfilled all of our requirements, especially when partnering with the leading providers of this technology,” said Alexander Hagard Gronwall, co-founder at Khongboon Group Ltd.
 
The KBA line is currently available online at khongboonswimwear.com and khongboonactivewear.com for purchase, and will soon be available at retailers around the world.