It sometimes seems that the imagination is the limit when it comes to developing ideas for printed electronics (PE) applications. For Novalia, that is good news, as imagination and creativity are the company’s hallmarks. Founded in 2004 by Dr. Kate Stone, its CEO, the Cambridge, UK-based company specializes in designing concepts using Interactive Printed Media (IPM), all with an eye of creating a connection between the user and the product. “Printing is the most pervasive form of communications,” Dr. Stone said. “By putting in interactivity, we are creating a two-way dialogue, where the device can react and respond, carry on a dialogue. It significantly enhances the communication you can have. “I was inspired by a different vision for PE, of taking the printing process out of the cleanroom and bringing it to today’s printer,” Dr. Stone added. “Everything we do is designed to be manufactured. PE take