Collaboration between Thinfilm, G World and Ferngrove Wine Group on NFC tags is moving closer to market.
David Savastano, Editor09.02.15
The idea of using flexible and printed electronics to battle counterfeit products is logical, as labels powered by near field communication (NFC) can show if a product is authentic.
While the concept is sound, one challenge is to get enough products out into the market so that brand owners and consumers alike see the value first-hand. Another difficulty is placing these tags onto high-value products, where the cost of these tags is not as apparent.
Wine is one potential market, and a collaboration between Ferngrove Wine Group, a Chinese-owned Australian wine company, Thin Film Electronics (Thinfilm) and G World Group has the potential to bring these labels to market as early as the fourth quarter of 2015.
Thinfilm’s patent-pending NFC OpenSense tags, combined with G World’s SAMSCAN authentication process, are the keys to a “smart wne bottle” that may open the way for greater opportunities in the future. Individual bottles throughout th
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