RFID has achieved its greatest market share in the retail space, and industry leaders continue to develop new solutions.
David Savastano, Editor01.27.16
Retail is a massive industry, covering many fields. Every year, the National Retail Federation (NRF) hosts the BIG Show at the Javits Center in New York City; this year’s four-day show, held from Jan.17-20, was atended by more than 35,000 people.
RFID plays a major role in the retail field. Estimates place RFID in at least 50% of the top 100 retailers in the US. Apparel is the largest market, with jeans being the first product that was converted to RFID years ago.
“We are seeing adoption increasing in the US at the Top 100 retailers, with 50% doing something with RFID,” said Dr. Bill Hardgrave, dean and Wells Fargo professor, Raymond J. Harbert School of Business at Auburn University. “We continue to see the numbers increase.”
In particular, one trend that was evident at the 2016 BIG Show is how RFID is utilized. Where once RFID was primarily an inventory tool, it is now a way to both communicate with customers and provide date to retailers and br
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