Digital printing has an important role to play on the Internet of Things, and HP is developing solutions for this market.
David Savastano, Editor11.02.16
The field of flexible and printed electronics encompasses numerous fields. Christian Menegon, business development manager, Industrial Products for HP, discusses the opportunities for digital printing in the fields of Near Field Communication, the Internet of Things and more.
PEN:What do you see as the opportunities for smart packaging, and how does digital printing play a role in this?
Christian Menegon: Digital printing is the key to the door which opens smart packaging opportunities. The print itself has no intelligence, but if made unique, what you can do with it is endless. From tracking and authentication to supply chain management, marketing connection and even to get feedback from the consumer, the world is the limit.
What digital printing can print adds a certain level of intelligence to the package and opens the door to “smartness”. How can the print add a layer of intelligence? By comparing the working principle of conventional and digita
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