Walking through the halls, it is clear that RFID is playing a major role, as retailers and brand owners seek more comprehensive data on buying patterns and inventory and consumers look for new ways to connect to the brands.
RFID and the BIG Show
Industry leaders from the RFID field highlighted their new technologies during BIG Show 2017. Karin Fabri, SVP corporate marketing and communications for SMARTRAC, said that the RFID market is growing quickly
“We are seeing a lot of growth in RFID,” said Fabri. It has grown as a technology that can be used in so many different segments, from retail and supply chain to healthcare and automotive.”
SMARTRAC showcased its collaboration with Spyder, which showed its NFC-ena
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