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    Online Exclusives

    Global Brand Owners Will Bring Insights to Printed Electronics Europe 2017

    Leaders from VF, Galvani Bioelectronics, ARM, Toyota, Coca-Cola and many others will share experiences, requirements.

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    David Savastano, Editor04.19.17
    Printed and flexible electronics continue to make gains in the market, in areas ranging from wearables and sensors to displays and more, with new applications coming along. Learning from the experiences of major brand owners, whether it is products they are selling or requirements for the future, is an essential step for the industry.
     
    ”Connecting Emerging Technologies With Global Brands” is the theme of this year’s Printed Electronics Europe 2017. The conference will bring together technology leaders from a wide range of brand owners, from VF (the owners of Timberland, Wrangler and Nautica, among other brands), Galvani Bioelectronics (a joint venture from GlaxoSmithKline and Alphabet, Google’s parent company), Toyota, Rolls Royce, Fiat, HP, Coca-Cola and many more.
     
    Organized by IDTechEx, Printed Electronics Europe 2017 will be held May 10-11, 2017 in Berlin, Germany. IDTechEx CEO Raghu Das said this year’s conference is on track to grow significantly from last year, which is a clear indication of the opportunities for flexible and printed electronics.
     
    “The exhibition is now almost completely sold out and the exhibition space is more than 20% bigger than last year,” said Das. “Attendance is over 15% higher than this point last year before the show and that difference is growing. This really will be the event where technology scouts and product developers can see what is coming and what big brands are doing about it now.”
     
    Das said that the continuous growth of the annual IDTechEx conferences in Europe and the US reflects the increasing applications for printed electronics.
     
    “The two are very much linked of course, and the ongoing growth of our event shows the ongoing interest in the topic,” Das concluded. “However, perhaps more importantly is to see who is coming – we are seeing more end users – the big brands – who have a better understanding about the technology, attending in order to do business.”
     
    There will also be Demonstration Street and Manufacturing Street, as well as the IDTechEx Launchpad.
     
    “We have the usual event highlights – Demonstration Street, Manufacturing Street, Launchpad and also some special surprises, including vehicles and a wide range of new product demos,” Das added.
     
    As in recent years, IDTechEx has brought together a wide range of inter-related topics at Printed Electronics Europe 2017, including 3D Printing Europe; Electric Vehicles; Energy Harvesting Europe; Energy Storage Innovations; Graphene & 2D Materials; Internet of Things Applications Europe; Sensors Europe and Wearable Europe.
     
    Das said that the ability for attendees to see how printed electronics plays a role in these applications is a huge benefit.
     
    “At Berlin, there is one large tradeshow and eight parallel tracks covering printed electronics materials and manufacturing, sensors, energy storage, additive printing, energy storage and then their applications include wearables, IoT and electric vehicles,” Das said. “Printed electronics is a key enabling technology and the co-location brings the whole value chain together in one place.”
     
    The opening session, IDTechEx Show! Cornerstones,  features talks by end users, which is always a showcase for the technology. Cornerstones will begin with an industry overview by Das. Ben Cooper, senior manager research and testing for VF Global Innovation Center, will follow with his talk on  ‘The Future of Wearables.”
     
    “VF is a $12.4 billion company that owns brands including Timberland, Wrangler and Nautica,” Das noted. “Now that the hype is over, Cooper will cover how large clothing brands are pursuing wearable technology, particularly focusing on e-textiles.”
     
    Sebastien Ouchouche, principal engineer, Galvani Bioelectronics, will then discuss “Road Mapping Bioelectronic Medicine.”
     
    “Galvani Bioelectronics was founded between the $35 billion GlaxoSmithKline and a subsidiary of the $90 billion Alphabet, Google’s parent,” Das reported. “Both are funding Galvani Bioelectronics with a whopping $675 million. Ouchouche will cover their activities tackling healthcare issues and creating an enormous business in the process with the linking of biosciences and electronics.”
     
    Dr. Krisztian Flautner GM, Internet of Things Business for ARM, is up next with “From Flexible Electronics To Ubiquitous Electronics: New Needs, New Opportunities.”
     
    “ARM, bought for $32 billion last year by Japan’s Softbank, is enabling more things to be connected – from cars to home appliances - and Dr. Flautner will present ARM’s progress in creating a profitable IoT business,” Das said. “ARM has invested in PragmatIC and showcased a flexible microprocessor.”
     
    Andy Fuchs, GM, Toyota Mobility Foundation - Europe with Toyota Motor Europe, will conclude the Cornerstones session with “Mobility in a Changing World.”
     
    “The biggest automaker in the world comes next,” Das said. “Toyota Motor Corporation sold over 8.5 million vehicles last year with revenues of $236.8 billion. Andy Fuchs will present on mobility innovation, covering insight from electric vehicles to new technologies such as structural electronics and energy independent vehicles which incorporate, for example, flexible solar.”
     
    After the Cornerstones talks, the conference heads into eight concurrent sessions, with keynote talks slated for each. There are plenty of major names on hand for these keynote talks, with speakers from industry leaders such as Formlabs, Autodesk and Stratysys (3D Printing), Mitsubishi Motors R&D Europe GmbH (Electric Vehicles), Hewlett Packard Enterprise, Rolls-Royce Deutschland Ltd & Co KG and IBM (Internet of Things Applications Europe), JCDecaux, Electrolux, Fiat, Jaguar Land Rover Research and the Coca-Cola Company (Printed Electronics Europe) among the presenters.
     
    “We’ve focused the agenda on a number of pertinent issues such as hybrid electronics, flexible displays, printed electronics products, structural electronics, energy storage innovations, PV applications and more,” Das noted. “There will be much more discussion of applications and roadmaps to applications.”
     
    After lunch, Day 1 continues its eight concurrent sessions. Track 1 will cover Printed Electronics Europe, with sessions on Structural Electronics and Hybrid Electronics. Track 2, Sensors, will discuss Flexible Sensors and Biometric Sensors.
     
    Track 3, Wearables, analyzes Augmented Reality and Virtual Reality. Track 4, Internet of Things Applications, features two segments, Internet of Things by Industry and Software for Internet of Things. Graphene, which is Track 5, offers its own set of keynote talks followed by a session on Graphene Applications.
     
    Energy Harvesting, Track 6, includes sessions on Applications of Energy Harvesting in a Smarter World and Vibration Energy Harvesting. Track 7, Energy Storage Innovations, covers the topics of Thin-Film Batteries and Solid State Batteries and Redox Flow Batteries. Track 8, Electric Vehicles, will analyze Energy Independent Vehicles and Advanced Next Generation Components.
     
    Day 2 also features eight concurrent sessions. Track 1, Printed Electronics Europe, highlights three topics: Display Innovations, Printed Electronics Devices and Solutions and Printed and Flexible Electronics Manufacturing, as well as closing keynote talks. Materials are the focus of Track 2, with segments on Conductive Inks; TCF, Graphene and Carbon Nanotube Ink Advances; and Energy Storage and Graphene.
     
    Track 3, Wearables, will analyze E-Textiles, Wearables in Health and The Emerging Frontier of Wearable Technology. Track 4, Internet of Things Applications as well as Sensors, will cover Wireless Communications, Security and Standards, Real Time Locating Systems and RFID , and Sensors for Smart Buildings and Cities.
     
    3D Printing returns to Track 5, with sessions on 3D Printing on Plastics, 3D Printing on Metals, New Materials for 3D Printing and Enabling Technologies for 3D Printing. Track 6, Energy Harvesting, will feature Thermoelectric Energy Harvesting Comes to Market, New and Emerging Energy Harvesting Technologies and Devices, New Photovoltaics Technologies and Systems, and Energy Harvesting Technology Innovations.
     
    Track 7 combines Sensors and Energy Storage Innovations, with subjects including Sensors for Healthcare, Sensor Miniaturization and Advanced Chips, and Advanced and Post Lithium-Ion Batteries . Track 8, Electric Vehicles, will cover three topics: Commercial, Off-Road, Fuel Cell, Supercapacitor and Charging; Enabling Technologies for Autonomous and Electric Vehicles; and New Energy Storage, Power Conditioning and Transfer.
     
    For more information, see the website at www.idtechex.com.
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