National campaign includes 126,000 NFC-enabled ‘smart’ bottles of Castillo de San Diego.
David Savastano, Editor08.16.17
New technologies are quickly being adopted by businesses throughout the world, and even companies with centuries of tradition are finding benefits. Such is the case with Bodegas Barbadillo, a winery founded in 1821. Barbadillo is one of the 10 oldest family-owned businesses in Spain.
“Barbadillo produces and sells top quality wines, and as a world leader in sherry production, the company has received numerous awards, including having a wine listed in the 100 Best Wines of the World by Wine Spectator and being the first sherry winery to get 100 Parker points,” said Alvaro Alés, director of marketing and communications at Barbadillo. The company also owns the Vega Real winery in D.O. Ribera del Duero and Bodega Pirineos in D.O. Somontano, with an array of quality wines from each.
In February 2016, Barbadillo was looking for a way to enhance the consumer’s experience with its Versos 1891 ultra-premium sherry. Collaborating with Thin Film Electronics, Barbadillo
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