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    Online Exclusives

    UpCode, VTT Make Case for ‘Digital Beer’

    TagItSmart collaboration creates smart labels that enhance safety, may provide entertainment for consumers.

    UpCode, VTT Make Case for ‘Digital Beer’
    Source: UpCode
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    David Savastano, Editor02.07.18
    The idea behind smart packaging technology is that the more information that consumers receive on a product, the better. The consumer can determine if the product is fresh and has not been tampered with, can learn more about the product, receive loyalty discounts, communicate with brand owners and be master of production and logistics.  Meanwhile, IoT for packages is enabled from raw material to recycling.
     
    In turn, brand owners and retailers alike get valuable information on consumer preferences, allowing them to make more informed decisions on what sells.
     
    Smart packaging is a field that is ideal for innovation, and the recent collaboration between UpCode and VTT to create a digital beer label as part of the EU’s TagItSmart program is one promising example.
     
    The goal of TagItSmart is to take static printed tags, such as barcodes and QR codes, and add functionality. By adding functionality, each item becomes unique, and the consumer can check the product’s freshness and also communicate with the brand. As part of TagItSmart, the VTT Techni

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    Stay ahead of the fast growing field of flexible and printed electronics, an emerging industry that promises to revolutionize the methods in which electronic components and systems are manufactured. Flexible and printed electronics covers smart packaging and labels, sensors and wearables, solar cells, displays and lighting, batteries, medical devices, military equipment, and much more.

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