“Customers are now much more educated as far as what their ink requirements are,” said Stan Farnsworth, chief marketing officer for NovaCentrix. “Early on in the space, electrical conductivity was the paramount requirement, whereas these days clients know they also need printability and adhesion. We’ve also seen growth in interest in inkjet printing, with clients purchasing systems with integrated print/cure capabilities.”
“It is clear that printed electronics manufacturers must be convinced that any innovation will enhance the device, be competitive, and have a reliable global supply infrastructure,” said Roy Bjorlin, global commercial and strategic initiatives director, Sun Chemical Advanced Materials. “This is especially true for smart pack
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