IKEA, Jaguar Land Rover, ABInBev and more discuss opportunities for flexible and printed electronics.
David Savastano, Editor03.22.18
LOPEC 2018, the 10th anniversary of LOPEC, held its closing session at Messe Munchen on March 15. Organized by the OE-A (Organic and Printed Electronics Association), a working group within VDMA, the conference and trade show featured many presentations during its final day, with major brands giving their thoughts on flexible and printed electronics.
During the Plenary session, Johan Edvardsson, strategic dynamic marking program manager, IKEA of Sweden AB, discussed opportunities for flexible and printed electronics during his talk, “Enhancing Customer and IKEA Value through Printed Electronics.”
Edvardsson noted that IKEA’s vision is to create a better every day live for people, with prices so low that as many people as possible will be able to afford them. Last year, the company had sales of €38.3 billion. Now, IKEA is looking at ways to incorporate new technologies.
“We are curious about the future,” Edvar
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