David Savastano, Editor04.11.18
RFID has come a long way, and there are many new applications for the technology, from connecting consumes to products to overcoming technical challenges. Karin Fabri, head of corporate marketing and communications for SMARTRAC Group, said that the digitalization of products is an important opportunity for RFID.
“The most important trend is the evolution to digitalized products, which allows retailers and brand owners to have another opportunity to connect with consumers through the products,” Fabri added. “For example, adidas designed the Telstar ball for the next FIFA World Cup. It has NFC functionality, which enables the consumer to interact with the ball, and get multiple features and information from the ball. adidas is very supportive in terms of new design elements, and this allows the consumer to connect with the brand and their product.”
“Being more connected with the brand is better for everybody,” Fabri added. “It creates value for the consumer that ha
“The most important trend is the evolution to digitalized products, which allows retailers and brand owners to have another opportunity to connect with consumers through the products,” Fabri added. “For example, adidas designed the Telstar ball for the next FIFA World Cup. It has NFC functionality, which enables the consumer to interact with the ball, and get multiple features and information from the ball. adidas is very supportive in terms of new design elements, and this allows the consumer to connect with the brand and their product.”
“Being more connected with the brand is better for everybody,” Fabri added. “It creates value for the consumer that ha
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