David Savastano, Editor05.30.18
The ability to be noticed on the shelf is critical to any brand. This is true for new items or an iconic brand such as Grey Goose vodka.
Part of the Bacardi family, Grey Goose is one of the most famous brands of vodka. From its beginning in the 1990s, Grey Goose has created its own sense of style and character, developing a loyal following.
Of course, the company is always facing competition, and Grey Goose prefers to bring its classic grey goose logo to the forefront for customers to quickly recognize. In partnership with Dapy, who manufactured the label and the bottle, Grey Goose’s logo is standing out even more thanks to its limited edition new electroluminescent label. The label’s components are integrated inside of it, and there is no wiring. It is waterproof, which is a key advantage.
Dapy is a leader in
Part of the Bacardi family, Grey Goose is one of the most famous brands of vodka. From its beginning in the 1990s, Grey Goose has created its own sense of style and character, developing a loyal following.
Of course, the company is always facing competition, and Grey Goose prefers to bring its classic grey goose logo to the forefront for customers to quickly recognize. In partnership with Dapy, who manufactured the label and the bottle, Grey Goose’s logo is standing out even more thanks to its limited edition new electroluminescent label. The label’s components are integrated inside of it, and there is no wiring. It is waterproof, which is a key advantage.
Dapy is a leader in
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