Avery Dennison was recently named the global licensee of F.C. Barcelona's name and numbers shirt customization. Avery Dennison products include names, numbers, crests, woven labels and specialty trims, and the company is already a provider for a number of the top clubs in La Liga and 90% of clubs in the English Premier League. Additionally, over 80% of the national team jerseys worn by teams in Russia this summer featured Avery Dennison products, ranging from team crests to brand protection elements.   Printed Electronics Now spoke with Nikita Jayasuriya, global director, head of team sports at Avery Dennison, regarding the heat transfers and RFID technology used in the La Liga squad’s jerseys.   PE: How are the heating transfers and RFID technology being implemented?   Jayasuriya: “Heat transfers are used to apply the names and numbers to the back of jerseys both on and off the pitch. The names and numbers have a proprietary, aerated e