David Savastano, Editor09.12.18
Connecting consumers to brands is becoming ever more important to retailers and consumer goods companies. By doing so, brands can offer coupons, videos, contests, more information on the product as well as other related items, and much more.
Savvy consumer goods companies are realizing these opportunities and looking for unique ways to stand out. TUKU, a technology software company based out of London, Ontario, is helping brand owners define their products in real time.
TUKU’s approach is working: In partnership with Array Marketing, TUKU received the CPES2018 New Product Innovation Award for creating Array Lift to Learn & Tap to Learn retail display units. The products on the interactive displays have NFC tags attached that can either interact with the display or with the customer’s smartphone, providing a variety of information that help shoppers choose product, helps add to basket with companion product recommendations or aids with wayfinding. These
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