David Savastano, Editor11.07.18
Smart packaging is an excellent opportunity for brand owners, retailers and customers alike, as the ability to share and receive more information, is a tremendous benefit in so many ways, from brand authentication to analytics and simply communicating with the consumer about the product.
The challenge is to make the packaging “intelligent,” to be able to communicate through NFC, Bluetooth or other means. Printed electronics is a promising area of opportunity for smart packaging, as it can create the intelligence needed at a cost-effective price. The goal is to be able to actually print the package.
Prismade Labs GmbH is developing a solution that could make smart packaging more widespread. Founded in 2016 by Dr. Karin Weigelt and Jan Thiele, Prismade, or “Printed Smart Devices,” is a FutureLab of the edding Group. Prismade works with its customers to develop and manufacture intelligent printed products.
Dr. Weigelt and Thiele have been in th
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