• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Printed Electronics
    • Raw Materials
    • Equipment
    • Services
    • Suppliers Guide
    • Resources
    • More
  • Magazine
  • News
  • Printed Electronics
  • Raw Materials
  • Equipment
  • Services
  • Suppliers Guide
  • Resources
  • Current & Past Issues
    Features
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Breaking News
    Experts Opinion
    Financial News
    Manufacturers News
    Mergers and Acquisitions
    Online Exclusives
    Personnel
    Product Releases
    Suppliers News
    Live From Shows
    Displays and Lighting
    Photovoltaics
    Printed Batteries
    Printed Circuit Boards/Membrane Switches/In Mold Electronics
    Flexible and Printed Electronics
    RFID and NFC
    Sensors and Wearables
    Smart Cards and Packaging
    Touch Screens
    Adhesives, Barriers and Encapsulants
    Chemicals, Metals and Powders
    Conductive Inks and Coatings
    Electronic Materials
    Film, Paper, Glass and Substrates
    Graphene, Perovskites and Carbon Nanotubes
    Nanomaterials
    Printed Electronic Components
    Research Reports
    Semiconductors and Quantum Dots
    Energy Curing Equipment
    Lab and Testing Equipment
    Manufacturing Equipment
    Printing Equipment
    3D Printing
    Contract Manufacturing Services
    Product Design and Testing
    Research and Consulting
    Research Institutions
    Research Reports
    Universities
    Equipment
    All Companies
    Materials
    Categories
    Converting
    Printed Electronics Systems
    Associations
    Research and Services
    Used Machinery
    Add New Company
    Industry Events
    Live from show events
    Podcasts
    Videos
    Blogs
    Slideshows
    Infographics
    Webinars
    Whitepapers
    Equipment and Services
    Glossary
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Suppliers Guide
      • Suppliers Guide
      • Add Your Company
    • Printed Electronics
      • Photovoltaics
      • Printed Batteries
      • Printed Circuit Boards/Membrane Switches/In Mold Electronics
      • Flexible and Printed Electronics
      • RFID and NFC
      • Sensors and Wearables
      • Smart Cards and Packaging
      • Touch Screens
    • Raw Materials
      • Adhesives, Barriers and Encapsulants
      • Chemicals, Metals and Powders
      • Conductive Inks and Coatings
      • Electronic Materials
      • Film, Paper, Glass and Substrates
      • Graphene, Perovskites and Carbon Nanotubes
      • Nanomaterials
      • Semiconductors and Quantum Dots
    • Equipment
      • Energy Curing Equipment
      • Lab and Testing Equipment
      • Manufacturing Equipment
      • Printing Equipment
      • 3D Printing
    • Services
      • Contract Manufacturing Services
      • Product Design and Testing
      • Research and Consulting
      • Research Institutions
      • Research Reports
      • Universities
    • Online Exclusives
    • Slideshows
    • Blog
    • Videos
    • Podcasts
    • Infographics
    • Events
      • Industry Events
      • Live from show events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    The Benefits of Smart Packaging

    Brand owners, retailers and consumers alike gain from interactivity of packaging.

    The Benefits of Smart Packaging
    Source: PragmatIC
    Related CONTENT
    • Brand Owners See Benefits of Smart Packaging
    • New Opportunities for Flexible Sensors
    • PragmatIC, S&S Smooth Way for Ultra Low Cost Printed RFID
    • PragmatIC, S&S Smooth Way for Ultra Low Cost Printed RFID
    • Overcoming Challenges for Smart Packaging
    David Savastano, Editor11.21.18
    Smart packaging offers numerous benefits for everyone along the supply chain, from enhanced security through anti-counterfeiting measures and inventory management to the ability to communicate with consumers about the product. It is increasingly certain that smart packaging will become more ubiquitous in the coming years, with flexible and printed electronics playing a greater role.
     
    “Smart packaging is no longer desirable, it’s inevitable,” Roy Bjorlin, global commercial and strategic initiatives director, Electronics Materials, Sun Chemical, said. “Data acquisition of buying habits is a necessity at the store level to compete with the digital shopper. Innovative ways to attract and enhance the consumer buying experience within the retail store environment is increasingly essential.”
       
    PragmatIC CEO Scott White said that there are a wide variety of use cases, but the most common theme is the ability to uniquely identify products at the item-level.
       
    “This builds off established applications such as RFID in retail apparel, which is already proven in the billions of units per annum, but now extends it to mass-market FMCG products where price and form factor (flexibility, robustness, etc.) are more challenging,” White continued. “It also leverages the growing use of NFC in smartphones, with consumer behavior evolving to expect more experiences to be enabled by just a tap of their phone.
     
    “So in brief: For retailers, the key benefit is supply chain management and accurate control of inventory. For brand owners, the benefit is targeted engagement of individual consumers, in the context of their interaction with an individual product. And for consumers, the benefit is quicker and easier access to product-specific and timely information, both in the retail store and at home, delivering an enhanced experience at every point of interaction with the product,” White added. “Over time, we also expect increased integration of sensing functionality alongside the unique identification of RFID/NFC, providing an extra layer of information about the environment of the product. This complements and extends the benefits for retailers, brand owners, and consumers alike.”
       
    “We believe that there are many benefits, but it would difficult to state ‘key’ as it all depends on how and why a smart package is deployed,” James Lee, director, Innovation Solutions Group for Jones Packaging, said. “ We do need to think about the three ‘P’s’ of packaging as Preserve, Protect and Provide information, where smart packaging has benefits in all three areas. So not necessarily ‘key’ but here are some use cases from different perspectives.
       
    “In terms of Preserve, think of things like temperature sensors or food spoilage sensors as they could benefit all three stakeholders of the brand owner, retailer and consumer,” Lee observed. “If a retailer was using temperature sensors, they could determine if a cold chain food product leaves the needed environment as it could preserve potential food that would be discarded or wasted if we knew that the product was out of cold chain beyond its tolerance. For a brand owner, this could be good messaging to the consumer about food waste reduction, and these sensors could still be available to the consumer when they bring the product home.
     
    “In terms of Protect, similar sensors could be embedded that look at shipping damage, but to us, protecting the consumer by providing anti-counterfeit authentication would protect the consumer, brand owner and retailer reputation,” Lee added. “But Providing information is probably the largest potential benefit: imagine that the consumer can use smart packaging to get more product information or updated product information that could be construed as both marketing and education. The provided information could be seen from brand owners as collecting data on consumer behavior patterns, or data for track and trace in the supply chain, the retailer could use the same technology to assist in inventory or self-checkout scenarios. As you can see the possibilities are endless and it’s hard to really pin down key benefits. Overall, this could be looked at as digitizing something physical which seems to be a significant need by everyone these days.”
     
    “The key benefits are endless and are only limited by our imagination,” Richard Ellinger, VP sales and marketing for American Semiconductor, said. “Programmability allows labels to be tailored is the key benefit that users want. We are working with clients on smart packaging concepts that range from internal asset tracking, anti-counterfeit and regulatory compliance with consumer pre-sale and post-sale communication.”
       
    “Packaging is crucial to branded products because the package is often the first opportunity for a brand to connect directly with a consumer,” said Matthew Bright, senior director of product and technical marketing at Thinfilm. “As consumers look to their smartphones to help make decisions and solve problems, interactive packaging is uniquely positioned to bridge the gap between the physical and digital worlds using mobile technology.”
     
    “Smart packaging can inform the consumer about several things (e.g. temperature, usage, contents, etc.), can serve as a marketing tool (e.g. attractive design, cross-media, etc.) as well as can serve as brand-protection. Thus, a simple packaging can be transformed into an interactive object,” Dr. Klaus Hecker, managing director of the OE-A (Organic and Printed Electronics Association), a working group within the VDMA, the co-organizer of LOPEC, said.

    “Think of one of the best smart packages that nature provides, the banana peel,” said Jani-Mikael Kuusisto, CEO,  Ynvisible Interactive Inc. “It perfectly senses and indicates several things about the state of the product that guides retailers and consumers on the storage, handling, use of the product in line with preferences of the user.
           
    “With ‘smartness,’ packaging is going in that direction,” he continued. “Beyond the power of sensing and visual indication, smart packaging will connect products to online services and introduce functions that make packaging an even more integral part of the product itself. Smart packaging connects to major global trends of digitalization, urbanization, changing consumer demographics, and sustainability – where ultimately the aim is to achieve more value with less materials, less product waste, and less energy consumed.”
     


    Source: PragmatIC
    Related Searches
    • vdma
    • sensors
    • rfid
    • ynvisible
    Suggested For You
    Brand Owners See Benefits  of Smart Packaging Brand Owners See Benefits of Smart Packaging
    New Opportunities for Flexible Sensors New Opportunities for Flexible Sensors
    PragmatIC, S&S Smooth Way for Ultra Low Cost Printed RFID PragmatIC, S&S Smooth Way for Ultra Low Cost Printed RFID
    PragmatIC, S&S Smooth Way for Ultra Low Cost Printed RFID PragmatIC, S&S Smooth Way for Ultra Low Cost Printed RFID
    Overcoming Challenges for Smart Packaging Overcoming Challenges for Smart Packaging
    Jones Releases 2017 Corporate Sustainability Report Jones Releases 2017 Corporate Sustainability Report
    Jones Packaging’ CPS Facility Earns Compliant Rating from Health Canada GMP Jones Packaging’ CPS Facility Earns Compliant Rating from Health Canada GMP
    YUNI Beauty Interacts with Customers through NFC YUNI Beauty Interacts with Customers through NFC
    Jones Packaging Takes Home CPES2018 Commercialization Award Jones Packaging Takes Home CPES2018 Commercialization Award
    CPES2018 Innovation Awards Recognize Canadian Excellence in Flexible and Hybrid Electronics CPES2018 Innovation Awards Recognize Canadian Excellence in Flexible and Hybrid Electronics

    Related Online Exclusives

    • 3D Printing | Flexible and Printed Electronics | Printed Circuit Boards/Membrane Switches/In Mold Electronics
      RadTech 2022 Highlights Energy Curing Roles in Electronics

      RadTech 2022 Highlights Energy Curing Roles in Electronics

      UV/EB curing is playing a role in numerous areas, including structural electronics, Li-ion batteries and 3D printing.
      David Savastano, Editor 05.11.22

    • Manufacturers News | Photovoltaics | Suppliers News
      After Overcoming Challenges, Organic Photovoltaics Market is Growing

      After Overcoming Challenges, Organic Photovoltaics Market is Growing

      Heliatek, ASCA and Epsihine are among the companies that are finding new opportunities for OPV.
      David Savastano, Editor 05.04.22

    • Manufacturers News | RFID and NFC
      Avery Dennison Brings Physical, Digital Worlds Together with atma.io

      Avery Dennison Brings Physical, Digital Worlds Together with atma.io

      Connected product cloud works with RFID, NFC and 2D barcodes to provide end-to-end transparency.
      David Savastano, Editor 04.27.22


    • Breaking News | Manufacturers News | RFID and NFC
      RFID is Helping Solve Luggage Problems at Airports

      RFID is Helping Solve Luggage Problems at Airports

      Following the 2019 IATA recommendation for the use of RFID, more airports are implementing RFID inlays on baggage tags.
      David Savastano, Editor 04.20.22

    • Flexible and Printed Electronics | Research Institutions | Semiconductors and Quantum Dots | Sensors and Wearables | Universities
      Imec, KU Leuven and PragmatIC Collaborate on Flexible Microprocessors

      Imec, KU Leuven and PragmatIC Collaborate on Flexible Microprocessors

      Project opens the possibilities for low-cost, low-power IoT applications which do not require very high performance.
      David Savastano, Editor 04.13.22

    • Manufacturers News | RFID and NFC
      Nedap’s RFID, iD Cloud Solutions Help Retailers Meet Customers’ Needs

      Nedap’s RFID, iD Cloud Solutions Help Retailers Meet Customers’ Needs

      Providing real-time insights helps retailers achieve perfect inventory visibility.
      David Savastano, Editor 03.30.22


    • Breaking News | Graphene, Perovskites and Carbon Nanotubes | Manufacturers News | Sensors and Wearables
      Grapheal Brings Graphene to Medtech

      Grapheal Brings Graphene to Medtech

      Grapheal’s TestNPass test strip technology earns honors, interest at CES 2022.
      David Savastano, Editor 03.23.22

    • Conductive Inks and Coatings | Flexible and Printed Electronics | Manufacturers News | Photovoltaics | Printed Circuit Boards/Membrane Switches/In Mold Electronics | Sensors and Wearables | Suppliers News
      The Conductive Ink Market is Showing Growth

      The Conductive Ink Market is Showing Growth

      There are more products featuring printed and flexible electronics that are reaching the market, and conductive inks are playing a critical role.
      David Savastano, Editor 03.16.22

    • Displays and Lighting | Flexible and Printed Electronics | Manufacturers News | Photovoltaics | Printed Batteries | Printed Circuit Boards/Membrane Switches/In Mold Electronics | Sensors and Wearables | Smart Cards and Packaging | Suppliers News
      LOPEC 2022 Returns to Munich

      LOPEC 2022 Returns to Munich

      After three years, the conference will showcase advances in printed, flexible electronics and more.
      David Savastano, Editor 03.09.22


    • Displays and Lighting | Manufacturers News
      Lumitronix Brings Flexibility to Lighting

      Lumitronix Brings Flexibility to Lighting

      Using its LUMPROTECT® lamination system, Lumitronix is developing LED lighting for wallcoverings, customized applications and more.
      David Savastano, Editor 03.02.22

    • Breaking News | Manufacturers News | Mergers and Acquisitions | RFID and NFC
      TexTrace Acquisition Allows Avery Dennison to Integrate RFID into Garments

      TexTrace Acquisition Allows Avery Dennison to Integrate RFID into Garments

      Addition of woven, knitted RFID specialist brings new capabilities in theft protection, customer interaction and more.
      David Savastano, Editor 02.16.22

    • Graphene, Perovskites and Carbon Nanotubes | Manufacturers News | Photovoltaics
      Saule Technologies Brings Perovskites to ESLs

      Saule Technologies Brings Perovskites to ESLs

      Self-powering electronic shelf labels could change the world of retail.
      David Savastano, Editor 02.02.22


    • Manufacturers News | Research Institutions | Sensors and Wearables
      Onera Health’s Biomedical-Lab-on-Chip Draws Interest at CES 2022

      Onera Health’s Biomedical-Lab-on-Chip Draws Interest at CES 2022

      It is designed for wearables, patch-based and implantable technologies.
      01.26.22

    • Breaking News | Displays and Lighting | Manufacturers News
      Continental’s $1 Billion OLED Order Shows Opportunities in Automotive Market

      Continental’s $1 Billion OLED Order Shows Opportunities in Automotive Market

      Design, viewing and energy-saving advantages of OLEDs are leading to increasing interest in the technology from automotive manufacturers.
      David Savastano, Editor 01.19.22

    • Displays and Lighting | Flexible and Printed Electronics | Manufacturers News | Photovoltaics | Printed Circuit Boards/Membrane Switches/In Mold Electronics | RFID and NFC | Sensors and Wearables | Suppliers News
      Most Intriguing Flexible, Printed Electronics Products of 2021

      Most Intriguing Flexible, Printed Electronics Products of 2021

      Here’s a look at five interesting technologies that have either reached the market or were nearing commercialization in 2021.
      David Savastano, Editor 01.05.22

    Breaking News
    • Weekly Recap: Fraunhofer, Nanosys and Avery Dennison Lead This Week’s Stories
    • eMagin Corporation Announces 1Q 2022 Results
    • Identiv Continues to Expand Global RFID, IoT Footprint
    • LG Display's Yeo Sang-deog Wins ‘David Sarnoff Industrial Achievement Prize’ at SID 2022
    • ams OSRAM to Sell Traxon Technologies to Prosperity Group
    View Breaking News >
    CURRENT ISSUE

    Winter 2021

    • Printed Electronics Now’s International Suppliers’ Directory
    • The Automotive Market and Flexible and Printed Electronics
    • Flexible and Printed Electronics in Healthcare
    • Flexible and Printed Electronics Make Gains in Smart Packaging
    • PAPERONICS: Low-cost multisensory paper and packaging applications
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
    Cargill to Double Production of Tapioca Syrup
    Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences
    Coatings World

    Latest Breaking News From Coatings World

    Lan Deng Joins The ChemQuest Group as Director
    Benjamin Moore Receives Two J.D. Power Awards
    Sherwin-Williams Declares Dividend of $0.60 per Common Share
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—May 14
    Teleflex Launches UroLift 2 System and UroLift ATC System in the U.S.
    ENDRA Life Sciences Achieves ISO 13485 Recertification
    Contract Pharma

    Latest Breaking News From Contract Pharma

    LOTTE to Purchase BMS East Syracuse NY Manufacturing Facility
    Bora Pharmaceuticals Acquires CDMO Assets from Eden Biologics
    Cytiva Opening New Facility in Switzerland
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    5 Packaging Execs Inducted into NJPEC Hall of Fame
    Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance
    Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters
    Happi

    Latest Breaking News From Happi

    Proposed Senate FDA Legislation Includes Cosmetics Reform
    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch
    Method For Stabilizing Retinoic Acid Precursors
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX’s New VC Fund, Flint Group and Siegwerk Lead This Week’s News
    The 2022 CPIPC Golf Outing Set for June 22
    NUtec’s NUbis Bulk Ink System Enables Continuous Printing
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    LemuGroup hosting Open House, Lynn Perenic honored and more
    PCMC and Hudson-Sharp assist Aspen Press & Packaging
    LemuGroup prepares for Open House in Spain
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
    TSG Finishing Starts Modernization Project
    Berry Global Sets New Target to Reduce Scope 3 Emissions
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—May 14
    Steven Haddad Joins Extremity Medical as Chief Clinical Officer
    FDA OKs Accelus' FlareHawk TiHawk11 Interbodies
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Fraunhofer, Nanosys and Avery Dennison Lead This Week’s Stories
    eMagin Corporation Announces 1Q 2022 Results
    Identiv Continues to Expand Global RFID, IoT Footprint

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login