David Savastano, Editor01.16.19
For retailers, meeting the needs of their customers is the most important job they have. Customers want what they want, when they want it, and where they want it. If the customer gets the products, all is good. When they don’t, that’s a problem, as they will go somewhere else, perhaps never to return the retailer or website.
Such is the concept behind omnichannel sales. If the person can order the product online and have it shipped to the local store, that is a win for everyone. If the customer orders the product, gets a notice that it has been shipped but the store misplaces it, that is a huge loss.
RFID is just one of the many tools that benefit retailers, consumers and brand owners alike: the ability to have clear, real-time insight into inventory is a plus for all three of the major stakeholders, as are the insights into what sells for the brand owners and retailers and what the product offers for the consumer.
Many of the leading RFID manufac
Continue reading this story and get 24/7 access to The Independent Global Source for the Flexible and Printed Electronics Industry. for FREE
Stay ahead of the fast growing field of flexible and printed electronics, an emerging industry that promises to revolutionize the methods in which electronic components and systems are manufactured. Flexible and printed electronics covers smart packaging and labels, sensors and wearables, solar cells, displays and lighting, batteries, medical devices, military equipment, and much more.
FREE SUBSCRIPTION
