Greg Hrinya, Label & Narrow Web05.15.19
During Avery Dennison’s 2019 Intelligent Label Converter Academy, Laura Noll, market research manager, and Jay Wittmann, product manager – Intelligent Labels, explored the latest trends that will continue to impact the labels and packaging space.
Avery Dennison has found that consumer engagement is key in connecting at the shelf. Consumers are also leaning toward minimalist packaging, meaning clean, clear and transparent labels. The shopping experience has changed, as well, as more people are living their day-to-day lives on the go. Smaller portions and on-the-go eating are all customary in today’s society, so the packaging must function with these tendencies.
Of course, the digital experience must also mimic real life. “People want to have the same experience in the store that they have online,” said Wittmann. “Stores realize they have to compete with Amazon somehow, so they’re making the online experience easy to get pr
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