Family-owned fashion specialist uses RFID for inventory management, omnichannel sales.
David Savastano, Editor01.08.20
RFID is making headway in the retail market worldwide. Brands see many advantages to the use of RFID technology, from ensuring inventory availability to connecting with customers.
Prüne, a family-owned fashion business in Argentina, designs and produces high-quality goods worldwide, from accessories such as wallets and handbags to jackets, clothing and shoes. They have a passion for fashion and want to make sure that their customers are taken care of. Mercedes Marques, project manager for Prüne, said that RFID plays a key role in meeting expectations.
“We use RFID technology in all our operational processes, from product manufacturing to the store,” Marques observed. “When a product is manufactured, it is identified with an RFID tag and controlled through all the supply chain (reception, picking and dispatch). In this way, we obtain visibility and absolute traceability on each item within our operation.”
Marques said that Prüne’s focus is
Continue reading this story and get 24/7 access to The Independent Global Source for the Flexible and Printed Electronics Industry. for FREE
Stay ahead of the fast growing field of flexible and printed electronics, an emerging industry that promises to revolutionize the methods in which electronic components and systems are manufactured. Flexible and printed electronics covers smart packaging and labels, sensors and wearables, solar cells, displays and lighting, batteries, medical devices, military equipment, and much more.
Already a subscriber? Login