From inventory control and omnichannel sales to frictionless shopping and analytics, RFID and NFC are poised to play a greater role in retail.
David Savastano, Editor01.15.20
The world of retail is changing. Customers are more knowledgeable about the products they want, what they cost, and how they can best purchase the goods and services they are looking for. Retailers have to be prepared to meet the needs and expectations of their customers. If the product isn’t at the store when the customers want it, they will go somewhere else.
NRF 2020: Retail’s Big Show, which was held at the Javits Center in New York City from Jan. 12-14, was the setting for the technologies of today and tomorrow for the world of retail. More than 37,000 attendees, including major international brand owners and retailers, were expected to attend.
RFID and NFC specialists showcased how they can help retailers and brand owners connect with their customers, whether it is through omnichannel sales strategies, frictionless shopping, communicating directly to the brand owner, or by other means.
For example, Michelle Le, strategic alliance manager, specialty printing s
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