Avery Dennison Continues ‘Smart’ Expansion

With the industry placing a premium on speed, quality and efficiency for label printers, we must also remember that there are increasing opportunities for brands and consumers to change their experience with labels and packaging. Smart labeling can change the packaging landscape in a number of ways, from combating counterfeit goods to revolutionizing the retail experience.

Yes, a label must look good on the shelf, but it can also be functional.

Avery Dennison, a materials supplier based in Mentor, OH, has spent more than a decade developing smart technologies. “As the world’s largest RAIN UHF RFID partner, Avery Dennison is constantly keeping a pulse on the industry and innovating in the space to meet the needs of emerging segments,” explains Jay Wittmann, product manager, Intelligent Labels, Avery Dennison Label and Packaging Materials. “These platforms enable businesses to access valuable data through digital identification to improve efficiencies, increase sales and continue to delight consumers.”

Avery Dennison has seen increased adoption in a wide