Has successfully developed projects for major brands, including Lipton/Unilever, DS Automobiles.
David Savastano, Editor04.15.20
There are countless uses for near field communication (NFC). Through NFC, opportunities to connect people with the brands they use, the events they attend, and much more are quickly becoming more available, and are only limited by the imagination. Now that Apple added NFC capabilities to iPhones, NFC is becoming much more ubiquitous.
Headquartered in The Netherlands, Tapp.online has quickly brought its expertise in printing to NFC, collaborating with major brand owners including T-Mobile, DS Automobiles and Lipton/Unilever to develop innovative uses for NFC. Tapp’s Niels Postma spoke about Tapp’s journey, from a conventional printer to becoming an NFC specialist, using the evolution of the DVD business as an example.
“We started our business out of a regular printing business,” Postma said. “Paper will eventually disappear, in the same way that DVDs have disappeared. But that didn’t stop Netflix from reinventing itse
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