• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Printed Electronics
    • Raw Materials
    • Equipment
    • Services
    • Suppliers Guide
    • Resources
    • More
  • Magazine
  • News
  • Printed Electronics
  • Raw Materials
  • Equipment
  • Services
  • Suppliers Guide
  • Resources
  • Current & Past Issues
    Features
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Breaking News
    Experts Opinion
    Financial News
    Manufacturers News
    Mergers and Acquisitions
    Online Exclusives
    Personnel
    Product Releases
    Suppliers News
    Live From Shows
    Displays and Lighting
    Photovoltaics
    Printed Batteries
    Printed Circuit Boards/Membrane Switches/In Mold Electronics
    Flexible and Printed Electronics
    RFID and NFC
    Sensors and Wearables
    Smart Cards and Packaging
    Touch Screens
    Adhesives, Barriers and Encapsulants
    Chemicals, Metals and Powders
    Conductive Inks and Coatings
    Electronic Materials
    Film, Paper, Glass and Substrates
    Graphene, Perovskites and Carbon Nanotubes
    Nanomaterials
    Printed Electronic Components
    Research Reports
    Semiconductors and Quantum Dots
    Energy Curing Equipment
    Lab and Testing Equipment
    Manufacturing Equipment
    Printing Equipment
    3D Printing
    Contract Manufacturing Services
    Product Design and Testing
    Research and Consulting
    Research Institutions
    Research Reports
    Universities
    Equipment
    All Companies
    Materials
    Categories
    Converting
    Printed Electronics Systems
    Associations
    Research and Services
    Used Machinery
    Add New Company
    Industry Events
    Live from show events
    Podcasts
    Videos
    Blogs
    Slideshows
    Infographics
    Webinars
    Whitepapers
    Equipment and Services
    Glossary
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Suppliers Guide
      • Suppliers Guide
      • Add Your Company
    • Printed Electronics
      • Photovoltaics
      • Printed Batteries
      • Printed Circuit Boards/Membrane Switches/In Mold Electronics
      • Flexible and Printed Electronics
      • RFID and NFC
      • Sensors and Wearables
      • Smart Cards and Packaging
      • Touch Screens
    • Raw Materials
      • Adhesives, Barriers and Encapsulants
      • Chemicals, Metals and Powders
      • Conductive Inks and Coatings
      • Electronic Materials
      • Film, Paper, Glass and Substrates
      • Graphene, Perovskites and Carbon Nanotubes
      • Nanomaterials
      • Semiconductors and Quantum Dots
    • Equipment
      • Energy Curing Equipment
      • Lab and Testing Equipment
      • Manufacturing Equipment
      • Printing Equipment
      • 3D Printing
    • Services
      • Contract Manufacturing Services
      • Product Design and Testing
      • Research and Consulting
      • Research Institutions
      • Research Reports
      • Universities
    • Online Exclusives
    • Slideshows
    • Blog
    • Videos
    • Podcasts
    • Infographics
    • Events
      • Industry Events
      • Live from show events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Identiv, OTACA Tequilla Develop NFC-Enabled Smart Packaging

    NFC offers consumers opportunity to connect with brand while validating its authenticity.

    Identiv, OTACA Tequilla Develop NFC-Enabled Smart Packaging
    Source: Identiv
    David Savastano, Editor11.03.21
    Smart packaging offers the key stakeholders – brand owners, retailers and consumers – the opportunity to connect with each other while also gaining their own individual benefits. In particular, consumers have the ability to learn more about the brand, which helps develop brand loyalty, while also being able to authenticate the product. The brand benefits as consumers can place new orders through the app while also learning more about the company.

    The  recent partnership between Identiv and OTACA Tequila, in which Identiv’s NTAG 210u NFC-enabled tags power the new smart packaging solution for OTACA, is a perfect example of this.

    “Partnering with Identiv gives us a team of design experts to build out a transparent digital experience that allows us to share the story of our tequila with customers at point-of-sale and in their own home,” said Anthony Accetta, CEO and co-founder, OTACA Tequila, in announcing the collaboration. “With one tap, customers can access our tequila’s journey, learn when we’re preparing to harvest, and discover the latest plans for the brand.”

    The NFC tags are printed and attached to the top of the tequila bottle. Through its blockchain partner SUKU, the consumer learns that the bottle they purchased is authentic.

    Identiv has been working with OTACA on these tags this year. Amir Khoshniyati, GM and VP Transponder Business for Identiv, noted that there were a few challenges, including the size of the tag and the temperature range it could withstand.

    “One of the biggest challenges was finding the proper dimensions and a tag that can withstand temperature variance as these bottles are best served chilled,” said Khoshniyati.

    Khoshniyati noted that authentication and validation are benefits for OTACA Tequila, as is the ability for consumers to connect with the brand.

    “The brand is able to provide the consumer with assurance, bring them closer to the OTACA story and in turn bring forward rewards/promotions that assist with more orders through the engagement of a NFC tag,” he added. “People say it is very easy to use, fits well with the bottle and is very innovative.”

    Khoshniyati added that Identiv is working on a number of smart packaging projects.

    “We are leading the smart packaging trends, especially out of COVID,” said Khoshniyati. “Our partnership with OTACA Tequila continues our accelerated growth in RFID devices and NFC for smart packaging, consumer engagement, asset tracking and authentication in the IoT. We have a strong momentum with our portfolio depth in transponders, specifically NFC/HF. We continue to work closely with manufacturers, distributors and any converters through the supply chain to maximize value with our innovative tag designs and best practices behind their applications.”
      Loading, Please Wait..
      Breaking News
      • Intel CEO Pat Gelsinger to Cover AI During CES 2024 Keynote
      • Ciena Invests in US Manufacturing with Flex
      • Cable-Dunlap, Chi, Smith and Thornton Named ORNL Corporate Fellows
      • Sitoo, SML Team Up to Enhance CX and Retail Operations
      • ASSA ABLOY Acquires Ghost Controls
      View Breaking News >
      CURRENT ISSUE

      Winter 2021

      • Printed Electronics Now’s International Suppliers’ Directory
      • The Automotive Market and Flexible and Printed Electronics
      • Flexible and Printed Electronics in Healthcare
      • Flexible and Printed Electronics Make Gains in Smart Packaging
      • PAPERONICS: Low-cost multisensory paper and packaging applications
      • View More >

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Women in Nutraceuticals Hires Executive Director Rebecca Takemoto
      FDA Issues Interim Response to Nammex’s Mushroom Labeling Petition
      MSM Linked to Improvements in Knee Pain
      Coatings World

      Latest Breaking News From Coatings World

      Orion S.A. Has Four Carbon Black Plants Awarded ISCC PLUS
      Peninsula Polymers Acquires New Distribution Center in Indiana
      PPG Completes COLORFUL COMMUNITIES Project in Shildon, UK
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Babson Diagnostics’ BetterWay Achieves Regulatory Milestone
      WhiteSwell Successfully Treats Acute Decompensated Heart Failure in Study
      Everly Health Releases At-Home Collection Kidney Health Test
      Contract Pharma

      Latest Breaking News From Contract Pharma

      FDA Approves Bio-Thera's Biosimilar Referencing Roche’s Avastin
      Full-Life Technologies to Build GMP Radiopharmaceuticals Mfg. Facility
      Innovent Biologics, Synaffix Expand ADC Licensing Deal
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      COSRX’s Latest TikTok Campaign Accumulates 3.2B Views on TikTok
      Christian Louboutin Taps Morgane Martini as Global Makeup Artist
      Shiseido Forms New Venture Fund
      Happi

      Latest Breaking News From Happi

      Estée Lauder Lead Scientist Dr. Nadine Pernodet To Lecture At SCC Science Meeting
      Topical Testosterone Formulation for Chest Hair Growth
      New York City Is Hub for Cosmetic Chemistry Next Week
      Ink World

      Latest Breaking News From Ink World

      Orion S.A. Now Has Four Carbon Black Plants Awarded ISCC PLUS
      BASF Commits to Scope 3.1 Emissions Targets
      Dantex and ACTEGA Partner on ECOLEAF
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Analyzing the Russian label market, Carter boosts brands and more
      FLAG’s December Lunch & Learn to feature Omet
      UPM Raflatac releases neuromarketing study findings
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Ginni Strikes Deal to Sell Spinning, Knitting Operations
      Campen Machinery Announces Patent Pending Status for Airlaid Trays
      Veocel Partners with Beauty and Feminine Care Brands in Asia Pacific
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Fujitsu, iSurgery Launch Bone Health Promotion Project in Japan
      Wenzel Spine Hires Dr. Robert Gordon as Executive Chairman
      Dr. Srikant Datar to Retire from Stryker's Board of Directors
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Intel CEO Pat Gelsinger to Cover AI During CES 2024 Keynote
      Ciena Invests in US Manufacturing with Flex
      Sitoo, SML Team Up to Enhance CX and Retail Operations

      Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login