Smart packaging offers the key stakeholders – brand owners, retailers and consumers – the opportunity to connect with each other while also gaining their own individual benefits. In particular, consumers have the ability to learn more about the brand, which helps develop brand loyalty, while also being able to authenticate the product. The brand benefits as consumers can place new orders through the app while also learning more about the company. The  recent partnership between Identiv and OTACA Tequila, in which Identiv’s NTAG 210u NFC -enabled tags power the new smart packaging solution for OTACA, is a perfect example of this. “Partnering with Identiv gives us a team of design experts to