Identiv Finds Opportunities for RFID in the Cannabis Market

The cannabis market is a very interesting industry. For decades, marijuana and the cannabis family has been illegal, including the US. In 2006, for example, Colorado rejected a ballot initiative to legalize marijuana. Six years later, Colorado voters approved a similar initiative. Oregon would approve its own initiative in 2014.

Now, as public opinion has dramatically shifted on marijuana, numerous states have passed either through ballot initiatives or legislative efforts. Today, 22 states have approved recreational marijuana. As for medicinal marijuana, 38 states have approved it. Globally, recreational marijuana is legal in Canada and Uruguay.

The increased usage of cannabis brings with it lots of logistical challenges, from planting to purchase. The ability to show that the marijuana is not counterfeit is clearly one aspect, but so if maintain the supply chain.

RFID and NFC have shown to be an ideal technology for the cannabis market. The cannabis market is highly regulated, which RFID can play a role. Adding to that RFID’s abilities in tracking and tracing, and RFID has a role.

In December 2021,