Printed Electronics Now Q&A: RAIN Alliance’s Aileen Ryan

The field of RFID is growing rapidly, with new applications seemingly almost limitless. RAIN (an acronym derived from RAdio frequency IdentificatioN) RFID is a wireless technology that connects billions of everyday items to the Internet, enabling businesses, retailers and consumers to connect. Aileen Ryan, the new president and CEO of RAIN Alliance, discusses the RAIN Alliance and the opportunities ahead for RAIN RFID.

Printed Electronics Now: What is the mission of the RAIN Alliance?

Aileen Ryan: The mission of the RAIN Alliance is to grow the adoption of RAIN RFID, and be a key enabler of the IoT. We aspire to radically increase the number of connected things to improve people’s lives and help provide a sustainable future for our planet by improving supply chains and keeping track of items from beginning to end. 

Printed Electronics Now: How has the RFID industry grown, say, in the past decade?

Aileen Ryan: Where RAIN RFID technology has been most deployed is in the area o