As part of the partnership, Thinfilm received a six-figure unit order from Constantia for NFC OpenSense. The partners are now working closely to create key manufacturing and application processes for incorporating NFC OpenSense technology into wine, spirit and beverage labels, as well as flexible packaging for consumer packaged goods (CPG).
NFC OpenSense tags are thin, flexible labels that can detect both a product’s “factory sealed” and “opened” states and wirelessly communicate contextual content to consumers with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and, when combined with a custom app and cloud-based software, enables item-level communication to a “market of one.” In addition, the tags remain active even after a product’s factory seal has been broken, empowering brands to engage in consumer dialogue that extends beyond the point-of-sale and continues throughout the product’s lifetime, including the opportunity to repurchase.
“Constantia Flexibles is excited to help bring Thinfilm’s NFC OpenSense technology to the label marketplace,” says Mike Henry, EVP Label Division at Constantia Flexibles. “We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation.”
“We are very pleased to be partnering with one of the premier flexible packaging and label firms in the industry,” added Davor Sutija, CEO of Thinfilm.