It is also a fast growing market. In its report, “Smart Packaging Market Analysis By Product (Active Packaging, Intelligent Packaging) By Application (Food & Beverage, Healthcare, Personal Care, Automotive) And Segment Forecasts To 2024,” Grand View Research reports that the worldwide smart packaging revenue was $10.8 billion in 2015, and estimates that it may reach $26.7 billion by 2024. Grand View Research sees NFC as the fastest growing segment within intelligent packaging, anticipating a CAGR of more than 12% from 2016 to 2024.
What is Smart Packaging?
Packaging is designed for a variety of functions, from catching the consumer’s eye to protecting the goods inside. James Lee, director, technology and innovation at Jones Pack
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