PING (Printed Intelligent NFC Game Cards and Packaging) is part of the EU Horizon 2020 progra with a goal to enable commercially viable production of smart printed objects. The consortium is composed of six market leaders: PragmatIC, imec and TNO focused on the development of ultra-thin, flexible and low-cost Integrated Circuits (ICs); Smartrac contributed its expertise in antenna design; Cartamundi and Van Genechten Packaging defined the target market applications and established manufacturing processes to integrate the electronics into existing high-volume production lines.
The award has been given to the smart game card and smart packaging concepts produced under PING, which use Radio Frequency IDentification (RFID) embedded within the products to enable them to communicate with a dedicated reader to enhance the user or consumer experience.
“As Europe’s leading independent packaging innovator we continuously invest in the future of consumer goods,” Jeroen Lybaert, chief commercial officer at Van Genechten Packaging, said. “We believe in a connected future for all product packaging. PING unlocks the path to ultra-low cost Smart Packaging.”
“By adding the extra digital dimension, we are able to enable a wide range of exciting new interactive card and board games,” said Steven Nietvelt, chief technology and innovation officer of Cartamundi. “In an ever more connected world, consumers expect to blend the real and on-line experiences and this consortium has developed the way to deliver that to our customers.”