David Savastano, Editor03.09.18
Each year at the National Retail Federation’s Big Show, held at the Jacob Javits Center in New York City, thousands of brand owners, leading retailers and technology leaders gather to see what the future holds for the world of retail. New trends in retail come to the forefront at the Big Show.
This year, there was a lot of innovative technology on hand among the leading RFID specialists, but what was particularly interesting was the frequent discussion regarding the “frictionless” future. The idea behind frictionless shopping is that nothing will slow down the shopping experience, notably at the checkout line, and will also allow retailers to ensure that items are available to be located and sold.
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