This year, there was a lot of innovative technology on hand among the leading RFID specialists, but what was particularly interesting was the frequent discussion regarding the “frictionless” future. The idea behind frictionless shopping is that nothing will slow down the shopping experience, notably at the checkout line, and will also allow retailers to ensure that items are available to be located and sold.
The Amazon Go store in Seattle is an example: Shoppers go in and pick up items, which are recorded by shelf sensors and video cameras. When they walk through checkout, their credit card is charged with what they have; there is no scanning or bagging of items.
No one really likes long lines at checkout. However, while smart shelves and cameras are one way to create this shopping experience
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