New technologies are making the shopping experience easier for consumers and retailers alike.
David Savastano, Editor03.09.18
Each year at the National Retail Federation’s Big Show, held at the Jacob Javits Center in New York City, thousands of brand owners, leading retailers and technology leaders gather to see what the future holds for the world of retail. New trends in retail come to the forefront at the Big Show.
This year, there was a lot of innovative technology on hand among the leading RFID specialists, but what was particularly interesting was the frequent discussion regarding the “frictionless” future. The idea behind frictionless shopping is that nothing will slow down the shopping experience, notably at the checkout line, and will also allow retailers to ensure that items are available to be located and sold.
The Amazon Go store in Seattle is an example: Shoppers go in and pick up items, which are recorded by shelf sensors and video cameras. When they walk through checkout, their credit card is charged with what they have; there is no scanning or bagging of items.
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