Crawford takes responsibility for direct and channel sales for ynvisible’s proprietary printed electronic displays. He earlier held managerial positions in account management and large enterprise sales within Telus, and most recently in the position of senior business development manager for Toronto-based start-up Nymi.
“He strengthens our team with his proven track record in corporate sales and marketing, and experience from within larger corporate structures as well as the start-up space,” said Jani-Mikael Kuusisto, ynvisible’s CEO. “Based in Toronto, Brent is excellently positioned to build our presence in the attractive North American smart labels and low power IoT (Internet of Things) device markets, helping us to rapidly expand our partnership networks to deliver to growing customer demands.”
Strömberg will lead ynvisible’s business development in smart label applications, with a particular focus on the RFID markets. He has nearly 20 years of experience in the RFID industry with executive level business management and marketing positions in leading RFID companies such as UPM RFID and Smartrac.
“The RFID market, which according to IDTechEx is forecast to grow to $14.9 billion USD by 2022, is a leading sector for smart labels and high volume low-power IoT devices. We are seeing growing needs for electrochromics as visual indicators in a wide range of RFID applications: from contactless cards to authentication, smart tickets and promotional items, logistics chain monitoring and medical devices. Samuli’s first-hand experiences from the scale-up years in the RFID labels sector and his immensely wide networks are most valuable as we accelerate our entry into this field,” said Kuusisto.