TALKIN’ THINGS to Embed PragmatIC’s Flexible Integrated Circuits into its Smart Packaging
11.13.17
Goal is to bring consumer engagement and brand protection to trillions of products.
PragmatIC announced a strategic relationship that will help drive the mass market adoption of smart packaging.
TALKIN’ THINGS is a global smart packaging solutions provider that works with leading brands and packaging companies to integrate innovative technologies that enable them to engage directly with their consumers through original, personalized marketing campaigns, and measure return on investment using a suite of user friendly tools.
TALKIN’ THINGS will embed PragmatIC’s flexible integrated circuits (FlexICs) into packaging solutions that will be significantly lower cost than comparable silicon-based options, opening up new mass market segments previously inaccessible.
In addition, as PragmatIC’s new RFID/NFC FlexICs are thinner than a human hair and flexible, they will be imperceptible even in flexible packaging, which is one of the fastest growing packaging format in the home, cosmetic and food/beverage consumer packaged goods (CPGs) industries.
“We are looking forward to working closely with PragmatIC,” said Marcin Pilarz, CEO of TALKIN’ THINGS. “They are the first company to bring flexible electronics to market at the price level previously unavailable for smart packaging technologies, and thanks to that TALKIN’ THINGS will be able to drive interactivity into a broader range of high volume consumer goods than ever before.”
TALKIN’ THINGS is a global smart packaging solutions provider that works with leading brands and packaging companies to integrate innovative technologies that enable them to engage directly with their consumers through original, personalized marketing campaigns, and measure return on investment using a suite of user friendly tools.
TALKIN’ THINGS will embed PragmatIC’s flexible integrated circuits (FlexICs) into packaging solutions that will be significantly lower cost than comparable silicon-based options, opening up new mass market segments previously inaccessible.
In addition, as PragmatIC’s new RFID/NFC FlexICs are thinner than a human hair and flexible, they will be imperceptible even in flexible packaging, which is one of the fastest growing packaging format in the home, cosmetic and food/beverage consumer packaged goods (CPGs) industries.
“We are looking forward to working closely with PragmatIC,” said Marcin Pilarz, CEO of TALKIN’ THINGS. “They are the first company to bring flexible electronics to market at the price level previously unavailable for smart packaging technologies, and thanks to that TALKIN’ THINGS will be able to drive interactivity into a broader range of high volume consumer goods than ever before.”
