Leigh Dow joined Identiv, Inc. as VP of marketing – a newly created position – the company announced.
The role is part of the company’s ongoing transformation to become the leading provider of security and identity solutions that make the world safer and smarter.
Dow has served in senior-level global marketing positions with Honeywell and Intel. She was also CEO of 48 West Agency, which she created herself.
Dow has been honored with numerous awards over her career, including a Phoenix Business Journal’s Most Admired Leader honor, eight Public Relations Society of America Copper Anvil Awards, and 23 Phoenix American Marketing Association Spectrum Awards.
“Leigh is bringing her talents to Identiv at an incredibly important moment when it is critical to have marketing expertise embedded in the leadership of our business,” Identiv CEO, Steven Humphreys said. “Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business. Her domain experience with tech leaders like Honeywell and Intel, and her knowledge of the challenges faced by government and corporate markets, make her the ideal candidate to lead our marketing initiatives.”
“This is a unique and challenging time for the security industry. I am looking forward to working with the entire team and our partners to drive business value and deliver solutions,” Dow added. “The investments we have made in redefining how we go to market demonstrate our commitment to meaningful innovation in the marketing function. I look forward to working closely with Steve and the marketing team to help Identiv seize its growth opportunities and pioneer the future of security, IoT, and RFID solutions for our customers, our partners, and our employees.”