Payments Partners Confirmed for GSMA NFC Experience


Posted on February 18, 2013 @ 11:04 am



As part of the new NFC Experience at Mobile World Congress, four partners have come together to deliver a mobile contactless payment experience.

CaixaBank, Gemalto, Telefónica and Visa Europe will deliver a payments application, which will be offered to 3,500 delegates at Mobile World Congress, taking place Feb. 25-28 in Barcelona. The app, developed by Telefónica Digital, will allow delegates to make mobile contactless payments using a pre-paid card especially developed for mobile payments, which has been enabled to work with Visa’s contactless payment technology. The card is issued by MoneyToPay, the new subsidiary for the prepaid business created by CaixaBank.

Delegates will experience the service on an Xperia smartphone provided by Sony Mobile Communications, and using wallet technology developed by Telefónica Digital.

The app will come pre-loaded with €15, allowing delegates to make payments at contactless payment terminals across the Fira Gran Via. In addition, the app will allow payments at any of the 16,000 Visa contactless payment terminals in stores, commercial centres and city markets, as well as 700 taxis installed by CaixaBank around Barcelona.

“The GSMA is excited to launch the NFC Experience for Mobile World Congress 2013, as it provides attendees with the opportunity to experience first-hand the potential that NFC technology holds both throughout the Mobile World Congress venue and in Barcelona,” said Michael O’Hara, chief marketing officer, GSMA. “We hope that all attendees will take the opportunity to experience the many benefits of NFC, from venue access to retail transactions to transport and much more.”

“Contactless transaction numbers quadrupled across Europe in 2012 and will quadruple again this year,” Sandra Alzetta, senior vice president at Visa Europe, said. “In the UK there are now more than 2.5 million contactless transactions every month. There is a natural evolution from contactless cards to mobile devices and we’ve seen a fantastic response from the markets where this kind of service is commercially available.”

“Innovation strategy is crucial for CaixaBank and the development of new payment products aimed at giving answers to all kinds of needs coming from its 13 million clients,” Miguel Ángel Pozuelo, head of new product and service development from CaixaBank said. “Indeed, CaixaBank has promoted the creation of Money to Pay, Spain's first electronic money operator exclusively for the prepaid card sector, in order to boost new payment methods linked to technological development, such as NFC mobile devices and online wallets.”

“Bustling with activity and people jumping from meetings to demonstrations, MWC is the perfect environment for experiencing the speed and convenience of contactless services ”, said Jean-Claude Deturche, senior vice president mobile financial services at Gemalto. “Gemalto is at the heart of 50 mobile NFC projects, with many of the world’s leading mobile operators, banks, retailers, transport operators and service providers. Global adoption is on its way with payment being one of the pillar services in the NFC ecosystem.”

“Wallet technology from Telefónica Digital will enable our customers to perform payments with their mobile phone easily and securely,” Fernando Abella, head of Telefónica Digital Spain, said. “Telefónica is committed to delivering mobile payment capabilities to its customers all around Europe, including launching commercial NFC services in key markets such as Spain.”

The market potential for NFC is significant - nearly 1.5 billion SIM-based handsets will have been sold worldwide between 2010 and 2016, supporting transactions of more than $50 billion globally over the same period, and momentum is growing. Further, the deployment of NFC-ready point of sales terminals is set to expand dramatically, growing from 3.9 million in 2011 to 43.4 million in 2017, with 53% of all point of sale terminals worldwide being NFC-ready.

As part of the new NFC Experience at Mobile World Congress, the GSMA will showcase an integrated range of mobile NFC services. Attendees with NFC-enabled handsets will be able to take advantage of NFC technology at locations throughout the Fira Gran Via and in the city. NFC touch points will be abundant throughout Congress, rewarding those who ‘tap’ with instant access to information such as downloads on the conference sessions and keynotes, as well as information on restaurants and tourist attractions around Barcelona itself.

The NFC Experience features:
• NFC Centre – A dedicated zone in the heart of Congress Square will be one of the key locations to visit and see NFC-enabled handsets and their capabilities as well as gaining information on the NFC ecosystem, NFC smart posters, NFC partner pods and a dedicated NFC support function.
• NFC Interactive Zones - More than a dozen NFC Interactive Zones will be located along the walkways, entrances and exhibition halls of Fira Gran Via. Comprising a series of linked smart posters, attendees can use their NFC-enabled handsets to access exhibitor directories, venue information, nearby conveniences and many other useful services offered during Mobile World Congress.
• Barcelona City NFC Locations - Strategic NFC touch points will be available at the airport, key hotels, selected restaurants and central tourist locations and attendees can take a taxi and pay for goods in select shops with NFC.
• Virtual NFC Badge – During registration, attendees with NFC-enabled handsets (Android 4 and above or Windows Phone 8 operating system) can opt into the NFC Experience and get full show entry with it and their physical badge, but without the need to repeatedly present a physical photo ID to gain access to the venue.

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