In recent years, there has been plenty of examples on how flexible and printed electronics are making inroads into commercial applications. The most notable early example was glucose test strips, a billion-dollar business. There are other early success stories, such as some OLED displays, where flexible systems have advantages as well as RFID, which utilizes printing for antennas.   More recently, there have been moves in a host of newer markets. Interest in sensors has become more prevalent due to the interest in the Internet of Things, autonomous cars and many other applications. Wearables are another area of growth. Meanwhile, RFID is growing rapidly and new possibilities are emerging in the health and wearables space.   One way to find out if there really is growth is by listening to leading brand owners. During LOPEC 2018, speakers from IKEA, Jaguar Land Rover and ABInBev presented their insights into the market. ABInBev, for example, has developed LED- and sensor-en