More recently, there have been moves in a host of newer markets. Interest in sensors has become more prevalent due to the interest in the Internet of Things, autonomous cars and many other applications. Wearables are another area of growth. Meanwhile, RFID is growing rapidly and new possibilities are emerging in the health and wearables space.
One way to find out if there really is growth is by listening to leading brand owners. During LOPEC 2018, speakers from IKEA, Jaguar Land Rover and ABInBev presented their insights into the market. ABInBev, for example, has developed LED- and sensor-enabled plastic beer glasses for the upcoming Word Cup soccer tournament. T
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