Dave Savastano11.20.07
Original technology pays itself: This is the central message of the new VDMA (German Engineering Federation) campaign. With the slogan “Choose the Original - Choose Success” the federation jointly with its members contacts potential customers and attacks the pirate-copy industry and the injury of rights of the mental property.
Five main arguments for original machines are the center of attention within the campaign:
- quality
- innovation
- efficiency
- experience
- security.
In order to obtain a broad campaign effect, the VDMA, its members and its professional associations integrate the campaign logo, the slogan and the main arguments into their daily communication.
In an industry with their emphasis on technology like the machine and equipment construction the protection of the mental proprietary rights is vital. Only in case the enterprises are recompensed for the investments spent on innovations, a fruitful restaurant soil for inventions can develop.
Böttcher has been supplying for years high-quality products for the original equipment of machines. With Böttcher products customers are safe to receive original quality. By own research and development and the direct operational presence in the market all conditions for constant innovations are given. With Böttcher products customers save cash money, daily, through high service lives of the products, through professional support and highest efficiency. The company Böttcher is looking back on the experience of many years in the 283-year-old company history.
Five main arguments for original machines are the center of attention within the campaign:
- quality
- innovation
- efficiency
- experience
- security.
In order to obtain a broad campaign effect, the VDMA, its members and its professional associations integrate the campaign logo, the slogan and the main arguments into their daily communication.
In an industry with their emphasis on technology like the machine and equipment construction the protection of the mental proprietary rights is vital. Only in case the enterprises are recompensed for the investments spent on innovations, a fruitful restaurant soil for inventions can develop.
Böttcher has been supplying for years high-quality products for the original equipment of machines. With Böttcher products customers are safe to receive original quality. By own research and development and the direct operational presence in the market all conditions for constant innovations are given. With Böttcher products customers save cash money, daily, through high service lives of the products, through professional support and highest efficiency. The company Böttcher is looking back on the experience of many years in the 283-year-old company history.