Dave Savastano04.18.11
UPM RFID is launching an extensive selection of RFID NFC tags and inlays to meet the needs of a variety of applications. UPM RFID’s latest NFC products are top performers designed to satisfy the growing demands of NFC application developers looking for readily accessible tags.
UPM RFID has released several NFC tag products over the years supporting the latest ICs, and has built a solid reputation globally as a supplier of high-quality, high-volume NFC tags. UPM RFID’s "All-Star" NFC products have been UPM BullsEye, UPM RaceTrack and UPM MiniTrack. Today, smaller products like the round UPM Circus and UPM MiniBlock (15 x 15 mm) are attracting keen interest in new areas requiring a reduced tag footprint – like advertising and loyalty card applications.
UPM RFID is working with leading NFC smartphone manufacturers to ensure the interoperability of products in various end-uses. As tag functionality and performance are defined in cooperation with device manufacturers, UPM RFID will have greater opportunities to utilize market feedback to match high-quality NFC products to market needs.
NFC application developers and NFC smartphone users are looking for tags with good availability and ease of access. UPM RFID is committed to guaranteeing this supply, and is building a global network of companies to meet market demand driven by a rapidly growing number of NFC smartphone users.
The UPM BullsEye, UPM RaceTrack and UPM MiniTrackNFC products are currently available via UPM RFID’s converting and distribution partners worldwide. UPM Circus and UPM MiniBlock are now available for sampling.
“We can now proudly say ‘there’s a tag for that ad.’ UPM RFID is presenting the broadest NFC media umbrella for a range of NFC applications. With this setup, we’re able to cover all NFC applications from touch ads to product authentication solutions,” said Mikko Nikkanen, business development director.
UPM RFID has released several NFC tag products over the years supporting the latest ICs, and has built a solid reputation globally as a supplier of high-quality, high-volume NFC tags. UPM RFID’s "All-Star" NFC products have been UPM BullsEye, UPM RaceTrack and UPM MiniTrack. Today, smaller products like the round UPM Circus and UPM MiniBlock (15 x 15 mm) are attracting keen interest in new areas requiring a reduced tag footprint – like advertising and loyalty card applications.
UPM RFID is working with leading NFC smartphone manufacturers to ensure the interoperability of products in various end-uses. As tag functionality and performance are defined in cooperation with device manufacturers, UPM RFID will have greater opportunities to utilize market feedback to match high-quality NFC products to market needs.
NFC application developers and NFC smartphone users are looking for tags with good availability and ease of access. UPM RFID is committed to guaranteeing this supply, and is building a global network of companies to meet market demand driven by a rapidly growing number of NFC smartphone users.
The UPM BullsEye, UPM RaceTrack and UPM MiniTrackNFC products are currently available via UPM RFID’s converting and distribution partners worldwide. UPM Circus and UPM MiniBlock are now available for sampling.
“We can now proudly say ‘there’s a tag for that ad.’ UPM RFID is presenting the broadest NFC media umbrella for a range of NFC applications. With this setup, we’re able to cover all NFC applications from touch ads to product authentication solutions,” said Mikko Nikkanen, business development director.