07.10.18
Smartrac Technology Group announced that Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthen brand protection strategies. Michael Evans, president of Alibaba Group, will join Smartrac’s Supervisory Board.
Smartrac has developed a suite of RFID-based solutions that utilize the company’s Internet of Things platform, Smart Cosmos. Smartrac’s IoT solutions enable brand product manufacturers to securely create and embed a unique digital identity into each individual product at the point of manufacture, at scale.
This product identity can only be issued by the brand and can’t be faked, copied, stolen or lost. Thus, it provides full control and visibility of each genuine product throughout its product lifetime. In addition, brand owners can deliver exclusive and dynamic content to their consumers to increase customer engagement, loyalty and satisfaction, at the simple tap of a phone.
“At Alibaba, we are continuously innovating and partnering to provide market-leading solutions and highest levels of brand protection for our clients,” said Evans. “We are thrilled to support Smartrac and together provide brands with innovative product authentication solutions at scale.”
Smartrac has developed a suite of RFID-based solutions that utilize the company’s Internet of Things platform, Smart Cosmos. Smartrac’s IoT solutions enable brand product manufacturers to securely create and embed a unique digital identity into each individual product at the point of manufacture, at scale.
This product identity can only be issued by the brand and can’t be faked, copied, stolen or lost. Thus, it provides full control and visibility of each genuine product throughout its product lifetime. In addition, brand owners can deliver exclusive and dynamic content to their consumers to increase customer engagement, loyalty and satisfaction, at the simple tap of a phone.
“At Alibaba, we are continuously innovating and partnering to provide market-leading solutions and highest levels of brand protection for our clients,” said Evans. “We are thrilled to support Smartrac and together provide brands with innovative product authentication solutions at scale.”
