LG Display announced a three-year innovation partnership with The Walt Disney Studios’ StudioLAB, combining cutting-edge OLED display technology with the Studios’ world-class content to create exceptional viewing experiences.

Among StudioLAB’s Innovation Partners, LG Display is the first focused on the development of professional and consumer displays. Through this partnership, LG Display will provide StudioLAB access to the latest advancements in OLED technology. Together, they will work on a variety of projects to equip Walt Disney Studios filmmakers with new production tools and provide consumers with fun, interactive and immersive experiences tied to the Studios’ film releases.

With OLED, each pixel individually controls itself by turning on and off, resulting in the color accuracy that reflects the filmmakers’ true intent, with deepest, truest black and unparalleled picture quality. A cutting-edge transparent OLED allows viewers to see through the display while seeing graphics in an augmented reality-style experience.

“This new innovation partnership reiterates our commitment to providing the best display capabilities to Disney’s amazing filmmakers and technologists and our dedication to offering an ideal viewing experience of their beloved characters and worlds,” said Oh Chang-ho, EVP and head of TV Business Unit at LG Display.

The Walt Disney Studios is a home for film and animation studios including Disney and Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, Blue Sky Studios, and 20th Century Studios. Marvel Studios already uses OLED technology during its creative process, having deployed LG’s 88-inch 8K OLEDs at locations for use in episodic visual effects review and color finishing.