12.03.21
Nedap has been selected by one of the world’s leading athletic performance brands, Under Armour, Inc., to roll out Nedap’s iD Cloud inventory visibility platform. The platform will be deployed throughout 400 of Under Armour’s owned and operated stores across the globe.
The objective of this first phase was to lay a scalable foundation, both operationally and technologically, for the program and to achieve accurate stock visibility in Under Armour’s retail stores, leading to optimized item availability and efficiency gains in key day-to-day processes. The objectives for future phases of RFID are to enhance Under Armour’s real-time view of inventory in stores to further drive operational efficiencies, leverage RFID to drive innovation in consumer experiences, and identifying opportunities to leverage RFID across the Under Armour supply chain.
Improvements in store accuracy through RFID is key to unlocking a powerful omni-channel strategy that will enable Under Armour to create a more seamless and connected shopping experience across all consumer touchpoints. RFID further enables the business to make stronger data-driven decisions to drive more profitable sell through across retail.
“At Under Armour, we are focused on growing our direct-to-consumer (DTC) distribution channels,” said Bob Neville, VP of global retail at Under Armour . “With that in mind, it is crucial that we invest in solutions that will improve the experience of our target consumer, the Focused Performer, when shopping at Under Armour. We don’t see RFID as a nice to have, we see it as vital to bringing the retail experience to the next level. We are excited to partner with Nedap to bring this to life in our stores around the world.”
“What started as a collaboration on RFID-based loss prevention a few years ago, has grown and intensified towards a strong partnership. Our common objective is to make merchandise simply available and eventually build a supply chain that moves flexibly with changing consumer behavior,” added Oscar van den Broek, managing director at Nedap Retail.
The objective of this first phase was to lay a scalable foundation, both operationally and technologically, for the program and to achieve accurate stock visibility in Under Armour’s retail stores, leading to optimized item availability and efficiency gains in key day-to-day processes. The objectives for future phases of RFID are to enhance Under Armour’s real-time view of inventory in stores to further drive operational efficiencies, leverage RFID to drive innovation in consumer experiences, and identifying opportunities to leverage RFID across the Under Armour supply chain.
Improvements in store accuracy through RFID is key to unlocking a powerful omni-channel strategy that will enable Under Armour to create a more seamless and connected shopping experience across all consumer touchpoints. RFID further enables the business to make stronger data-driven decisions to drive more profitable sell through across retail.
“At Under Armour, we are focused on growing our direct-to-consumer (DTC) distribution channels,” said Bob Neville, VP of global retail at Under Armour . “With that in mind, it is crucial that we invest in solutions that will improve the experience of our target consumer, the Focused Performer, when shopping at Under Armour. We don’t see RFID as a nice to have, we see it as vital to bringing the retail experience to the next level. We are excited to partner with Nedap to bring this to life in our stores around the world.”
“What started as a collaboration on RFID-based loss prevention a few years ago, has grown and intensified towards a strong partnership. Our common objective is to make merchandise simply available and eventually build a supply chain that moves flexibly with changing consumer behavior,” added Oscar van den Broek, managing director at Nedap Retail.
