04.13.22
LG Display announced that Lee Hyeon-woo, SVP and head of Life Display Business Group at LG Display, gave a keynote speech under the theme of “OLED, The Evolutionary Experience” at the 2022 OLED KOREA Conference held in Korea on April 7.
The keynote speech addressed an array of opportunities for displays in the new normal era, the technological innovation of the company’s OLED.EX technology, as well as the cur-rent status of new OLED businesses including gaming, transparent, and portable applica-tions.
LG Display studied consumer demand for high-definition TVs and IT devices and conclud-ed that the importance of displays is increasing for online, non-face-to-face activities reaching new heights since the onset of the COVID-19 pandemic.
With these changes, the number of OLED TV manufacturers rose to 20 last year, expand-ing brand diversity and confirming OLED’s role in driving demand for premium displays, as OLED TV panels now come in various sizes from 42 inches to 97 inches.
Accordingly, LG Display introduced the next-generation OLED.EX TV panel that applies deuterium and personalized algorithms to its groundbreaking organic light-emitting diode pixels to increase brightness by 30%.
The company’s personalized algorithms learn individual viewing patterns based on ma-chine learning technology, predicting the usage level of up to 33 million organic light-emitting diode pixels based on 8K OLED displays to help maintain optimal brightness and performance.
“After analyzing color distribution for the TV and OTT content consumers typically watch, we found that 70% of images featured high-brightness areas adjacent to white and rarely displayed only primary colors,” the SVP explained.
Along with its enhanced brightness, LG Display’s OLED.EX is eye-friendly due to the min-imization of blue light emissions and eco-friendly since it doesn’t require a backlight unit.
Moreover, in his speech, the company’s new business areas are also highlighted to reflect changes in consumer lifestyles. After determining that demand for personalized displays is increasing due to increased indoor and online activities since the outbreak of COVID-19, Lee said that Gaming, Transparent, and Portable OLEDs are being promoted as new busi-ness areas based on OLED.EX technology.
LG Display’s Gaming OLEDs provide maximum immersion to users with their uniquely ex-cellent image quality and fast response speed. The company is set to mass-produce 48-inch and 42-inch OLED panels optimized for gaming this year to target the global market in earnest.
The Transparent OLED market is also expanding based on its use in various industries such as the signage, mobility, architecture, and home interior sectors. Transparent OLEDs deliver information effectively to consumers while opening up space and improving the aesthetics of interior design.
The Portable OLED refers to a personal display, which can be used for light and thin screens and be applied to various lifestyles beyond the boundaries of space by providing excellent image quality and perfect portability for eye comfort.
“We are preparing various solutions to create new and unique experiences for consumers. We aim to provide richer user experiences that cater to different changing lifestyles,” Lee Hyeon-woo said.
The keynote speech addressed an array of opportunities for displays in the new normal era, the technological innovation of the company’s OLED.EX technology, as well as the cur-rent status of new OLED businesses including gaming, transparent, and portable applica-tions.
LG Display studied consumer demand for high-definition TVs and IT devices and conclud-ed that the importance of displays is increasing for online, non-face-to-face activities reaching new heights since the onset of the COVID-19 pandemic.
With these changes, the number of OLED TV manufacturers rose to 20 last year, expand-ing brand diversity and confirming OLED’s role in driving demand for premium displays, as OLED TV panels now come in various sizes from 42 inches to 97 inches.
Accordingly, LG Display introduced the next-generation OLED.EX TV panel that applies deuterium and personalized algorithms to its groundbreaking organic light-emitting diode pixels to increase brightness by 30%.
The company’s personalized algorithms learn individual viewing patterns based on ma-chine learning technology, predicting the usage level of up to 33 million organic light-emitting diode pixels based on 8K OLED displays to help maintain optimal brightness and performance.
“After analyzing color distribution for the TV and OTT content consumers typically watch, we found that 70% of images featured high-brightness areas adjacent to white and rarely displayed only primary colors,” the SVP explained.
Along with its enhanced brightness, LG Display’s OLED.EX is eye-friendly due to the min-imization of blue light emissions and eco-friendly since it doesn’t require a backlight unit.
Moreover, in his speech, the company’s new business areas are also highlighted to reflect changes in consumer lifestyles. After determining that demand for personalized displays is increasing due to increased indoor and online activities since the outbreak of COVID-19, Lee said that Gaming, Transparent, and Portable OLEDs are being promoted as new busi-ness areas based on OLED.EX technology.
LG Display’s Gaming OLEDs provide maximum immersion to users with their uniquely ex-cellent image quality and fast response speed. The company is set to mass-produce 48-inch and 42-inch OLED panels optimized for gaming this year to target the global market in earnest.
The Transparent OLED market is also expanding based on its use in various industries such as the signage, mobility, architecture, and home interior sectors. Transparent OLEDs deliver information effectively to consumers while opening up space and improving the aesthetics of interior design.
The Portable OLED refers to a personal display, which can be used for light and thin screens and be applied to various lifestyles beyond the boundaries of space by providing excellent image quality and perfect portability for eye comfort.
“We are preparing various solutions to create new and unique experiences for consumers. We aim to provide richer user experiences that cater to different changing lifestyles,” Lee Hyeon-woo said.
