03.08.24
Avery Dennison is the presenting partner of the Cleveland Cavaliers’ March 8, 2024 Women’s Hoops Night home game for the second year running.
Upon arrival at Rocket Mortgage Fieldhouse for the Cavalier's 7:30 p.m. game against the Minnesota Timberwolves, fans will be greeted in the arena's concourse by Avery Dennison employees representing Elevate, the company's employee resource group (ERG) supporting women and their allies. Elevate team members will hand out a special Women's History Night NFC-enabled iron-on patch to attendees.
Any fan triggering an interaction on their phone with the NFC-enabled patch will be entered to win the item-of-the-game, a Women’s History Night crewneck, also available in the team store.
“At the Cleveland Cavaliers we work endlessly to advocate and uplift women, not just in the world of basketball, but the sports industry in its entirety and beyond. It is important to our organization that women feel heard and that there is a seat at the table for everyone to bring forward new and innovative ideas,” said Shelly Cayette, EVP and chief commercial officer.
“We are proud to partner with Avery Denison for another Women’s Hoops Night Celebration, an organization that champions Diversity, Equity and Inclusion, and we are excited for fans to engage with the many activations our organizations have put together that empower women within the community,” Cayette added.
The two partners will also use Women’s History Night to debut a call-to-action encouraging fans in attendance to nominate a woman in their lives who has made a positive impact for inclusion on Cavs’ “Wall of Women”.
“Women’s History Night is a natural fit for Avery Dennison, in our home state of Ohio, to add value to the fan experience at Rocket Mortgage Fieldhouse through a meaningful initiative that serves our shared mission to empower women in our community,” said Julie Vargas, VP and GM, Identification Solutions and executive sponsor, Elevate at Avery Dennison. “We look forward to a fun and engaging evening supporting women everywhere and honoring those nominated to the Cavs’ Wall of Women.”
Upon arrival at Rocket Mortgage Fieldhouse for the Cavalier's 7:30 p.m. game against the Minnesota Timberwolves, fans will be greeted in the arena's concourse by Avery Dennison employees representing Elevate, the company's employee resource group (ERG) supporting women and their allies. Elevate team members will hand out a special Women's History Night NFC-enabled iron-on patch to attendees.
Any fan triggering an interaction on their phone with the NFC-enabled patch will be entered to win the item-of-the-game, a Women’s History Night crewneck, also available in the team store.
“At the Cleveland Cavaliers we work endlessly to advocate and uplift women, not just in the world of basketball, but the sports industry in its entirety and beyond. It is important to our organization that women feel heard and that there is a seat at the table for everyone to bring forward new and innovative ideas,” said Shelly Cayette, EVP and chief commercial officer.
“We are proud to partner with Avery Denison for another Women’s Hoops Night Celebration, an organization that champions Diversity, Equity and Inclusion, and we are excited for fans to engage with the many activations our organizations have put together that empower women within the community,” Cayette added.
The two partners will also use Women’s History Night to debut a call-to-action encouraging fans in attendance to nominate a woman in their lives who has made a positive impact for inclusion on Cavs’ “Wall of Women”.
“Women’s History Night is a natural fit for Avery Dennison, in our home state of Ohio, to add value to the fan experience at Rocket Mortgage Fieldhouse through a meaningful initiative that serves our shared mission to empower women in our community,” said Julie Vargas, VP and GM, Identification Solutions and executive sponsor, Elevate at Avery Dennison. “We look forward to a fun and engaging evening supporting women everywhere and honoring those nominated to the Cavs’ Wall of Women.”